Global Tech Digital Analytics Manager, GSK, Brentford, London
This is an exciting opportunity for someone who would like to be a part of a dynamic team that is passionate about converting data into actionable insights through innovative and advanced analytical techniques. You will be responsible for supporting the digital marketing team by providing insights regarding website interactions, channel (email, webinars, sales force calls) performance and content effectiveness.
You will lead the implementation of the digital analytics programs, including development and delivery of key performance metrics, dashboards, CRM data analysis, multivariate analyses and A/B testing. You proactively identify opportunities and develop advanced analytics methods aligned with and guided by business unit priorities through seeking out industry trends, researching advanced methods and best practices, assessing available data sources, and evaluating external benchmarks for competitive value.
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