I was curious about our own website use through mobile phones, and took a peek at our Google Analytics stats for the last month, sorted by OS:
Windows v:132,952 (80.55%)
Mac v: 29,445 (17.84%)
Linux v: 1,096 ( 0.66%)
iPhone v: 733 ( 0.44%)
iPod v: 188 ( 0.11%)
Symbian v: 161 ( 0.10%)
Unknown v: 112 ( 0.07%)
Sony v: 99 ( 0.06%)
Samsung v: 60 ( 0.04%)
Android v: 47 ( 0.03%)
LG v: 47 ( 0.03%)
SunOS v: 47 ( 0.03%)
BlackBerry v: 42 ( 0.03%)
Playstation 3 v: 7
Nintendo Wii v: 5
Palm OS v: 3
Playstation Portable v: 2
Looking back at previous months, this is typical of usage data.
Its useful to note that Android reports separately from Linux in Google Analytics.
iPhone and iPod usage accounts for 0.55% of our website traffic, which is 5.7 times greater than the traffic from Symbian OS. We do have a high proportion of art and music related courses at Bath Spa, as well as a large number of tech-savy staff, which could be the reason behind the high uptake of Apple devices. It would be interesting to see stats from other universities with a higher proportion of traditional subjects, in order to make a comparison.
Bath Spa University - Web Manager.
From: Managing institutional Web services [mailto:[log in to unmask]] On Behalf Of Andy Powell
Sent: 23 September 2009 14:36
To: [log in to unmask]
Subject: Re: iPhone Apps
> it's hard not to be cynical about this
Yes, agreed (though it endorses my personal - and therefore very limited - experience).
Oddly, a very brief (possibly mal-formed) Google search for information on iPhone-related demographics didn't turn up very much (and particularly not recent info), hence my question about universities' own surveys.
Given the general interest in the use of mobile (student-owned) devices, particularly in the context of learning, it seems odd that we don't have firmer evidence about what students and lecturers (as opposed to, say, learning technologists) actually have their hands on? (And, to be useful, it seems to me that such evidence does have to be at the "distinguish Android from iPhone" kind of level?).
Research Programme Director
[log in to unmask]
01225 474319 / 07989 476710
> -----Original Message-----
> From: Sebastian Rahtz [mailto:[log in to unmask]]
> Sent: 23 September 2009 14:18
> To: Andy Powell
> Cc: [log in to unmask]
> Subject: Re: iPhone Apps
> On 23 Sep 2009, at 13:24, Andy Powell wrote:
> > Do any institutions (or anyone else for that matter) undertake any
> > kind of snapshots/surveys of the kinds of mobile technology their
> > new students are bringing with them to uni?
> yes, we do a freshers survey every year; offhand I don't recall
> whether we get enough detail to distinguish Android from iPhone
> > General iPhone demographics would indicate a typically 'older'
> > audience? E.g. http://bit.ly/1CvLQK, which suggests that "74% of
> > iPhone users are over the age of 25". Conversely, the iPod Touch
> > seems to have penetrated the younger market (presumably because of
> > its 'gaming' orientation?). E.g., from the same article, " 69% of
> > iPod touch users are between 13-24 years of age".
> its hard not to be cynical about this;
> "Participants were visitors to domains within the AdMob iPhone network
> who were shown survey invitation banners rather than banner ads. Those
> who clicked through the survey banner were presented with the mobile
> so the stats relate to that group of the users who willingly click on
> a survey invitation banner......
> Sebastian Rahtz
> Information Manager, Oxford University Computing Services
> 13 Banbury Road, Oxford OX2 6NN. Phone +44 1865 283431
> Sólo le pido a Dios
> que el futuro no me sea indiferente