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MECCSA  January 2019

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Subject:

cfp - International Conference on Journalism, PR and Media Trends / 19 April 2019 / Moscow

From:

nico CARPENTIER <[log in to unmask]>

Reply-To:

nico CARPENTIER <[log in to unmask]>

Date:

Fri, 11 Jan 2019 16:20:32 +0100

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (204 lines)

((apologies for cross-posting))

International Conference on Journalism, PR and Media Trends
Media and communication
Date: 19 April 2019
Venue: RUDN University, Moscow (Russia)


The Mass Communication Department of the Philological faculty of the 
RUDN University is pleased to invite you to attend the International 
Conference on Modern Media and PR trends, which will be held in Moscow, 
Russia, on April, 19th in 2019.

For the last few years, due to the increases in active information and 
communication technologies adoption, mass media activities have 
considerably changed in their organization and nature. Digitalization 
processes have marked the beginning of a new era of mass media and 
communication development. The approaches to creating, disseminating and 
analyzing media texts have changed significantly.
The emergence and consolidation of digital media, the creation of 
convergent editorial offices and newsrooms, the application of new 
multimedia technologies have caused the journalist role to change. This 
rapid transformation of the communication landscape, the interlacing 
online and offline communications, media convergence, the birth of new 
formats and the growth of number of concepts make it necessary to 
consider and reconsider our scientific terminologies.

Goals of the conference:
•to identify and systematize the current changes in the field of media 
and communication and to discuss different aspects of teaching 
journalism and public relations in a modern media landscape;
•to provide scholars, educators and practitioners from different 
cultural communities with opportunities to interact, network and benefit 
from each other’s research and expertise related to communication 
issues, intersecting with different cultural spheres and national 
environments;
•to synthesize research perspectives and foster interdisciplinary 
scholarly dialogues for developing integrated approaches to complex 
problems of media and communications across the world.

The conference aims to produce a discussion platform, bringing together 
researchers, practitioners and educators from different areas – 
journalism and media, linguistics and discourse studies, public 
relations, marketing, psychology, international relations, political 
studies, cultural studies, sociology, etc. – to exchange and share their 
experiences and research results.
 

CONFERENCE TOPICS:

1. Communication Theory and Methodology: communication and media 
theories, approaches to media research, modernizing the methods of media 
research, qualitative and quantitative methods of media research; 
discourse analysis: theory and practice; research techniques for the 
media industry.

2. Public Relations and Organizational Communication: old and new tools 
for integrated marketing and PR communication, strategic approaches 
utilizing content marketing, big data & measurement of strategies, 
reputation & crisis management, organizational communication, political 
communications, public diplomacy, image of the country, the impact of 
the internet on public relations, brand journalism, corporate PR, 
advertising and marketing across cultures.

3. Audience Studies and Participatory Communication: audience uses and 
gratifications, media reception, audience activism, audience activity 
and passivity, participatory culture, participatory communication and 
development, media and political participation, alternative and 
community media.

4. Media Linguistics: concepts, categories and methods of analysis, 
media texts genres, art of persuasion, discourse analysis, Internet 
linguistics, media’s visual language, typology of media speech, media 
discourse.

5. Media Education and Media Literacy: new technologies and modern 
approaches in teaching journalism and PR, the gap between academic 
knowledge and demands of job market, Massive Open Online Courses 
(MOOCS), e-learning, gaining additional professional qualifications, 
media effects, digital media literacy education, fake news, 
fact-checking, civic media work, critical thinking, visual literacy, 
informal media literacy.

6. Media Ethics: ethics of persuasive communication, ethics of 
traditional and digital media, journalistic ethics, privacy in the 
electronic global metropolis, copyright and distribution via digital media.

7. Informational Warfare and Propaganda: as the world becomes more and 
more polarized, politically and geopolitically, propaganda and 
information warfare has gained a prominent place in shaping the opinions 
and perceptions of global audiences. It has the effect of creating an 
emotional and yet simplistic world of good versus bad with opposing sets 
of values and realities. The current context has both similarities and 
differences with historical examples, and not all contemporary actors 
communicate identically as there are some specificities discernable in 
these information and influence campaigns. Persuasion, influence, 
deception, public manipulation, perception, cognitive sphere, physical 
sphere, Information sphere and intangible elements.

8. Multimedia Journalism and Modern Technologies: multimedia and 
transmedia storytelling, classification of digital news packages, data 
visualization, gamification of journalism, Augmented Reality (AR) and 
Virtual Reality (VR), production of VR content, immersive video 
storytelling, mobile journalism, news consumption habits.

9. Interpersonal and Cross-cultural Communication: cross-cultural 
interaction, digital communication across cultures, glocalization, 
intercultural communication and politics, intercultural and multilingual 
education, interpersonal communication and relations, language and 
cultural hybridity, psychological communication studies, 
transculturality in global context, conflict, mediation and negotiation 
across cultures, corporate culture and management.

THE WORKING LANGUAGE OF THE CONFERENCE IS ENGLISH.

Organizing Committee:

Victor V. Barabash
Doctor of Philology, Head of Mass Communication Department, Dean, 
Faculty of Philology, RUDN University (Russia)

Gregory Simons
Docent in Political Science, Researcher, Institute for Russian and 
Eurasian studies, Uppsala University (Sweden) & Docent at the Department 
of Communication Sciences at Turiba University (Riga, Latvia).

Nico Carpentier
Docent, Department of Media, Charles University in Prague (Czech 
Republic) & Uppsala University (Sweden) and Vrije Universiteit Brussel 
(Belgium).

Natalia V. Poplavskaya
PhD in Philology, Head of MA programme “Applied International 
Journalism”, Deputy Dean for International Relations, Faculty of 
Philology, RUDN University (Russia)

Tatyana G. Dobrosklonskaya
Doctor of Philology, Professor, Moscow State University of Russia (Russia)

Participation formats:
•Paper presentation
•Participation without paper presentation

Who should attend?
•Academics
•Researchers
•Journalists
•PR and marketing practitioners
•Technologists and Scientists
•Professionals from the private and public sector

THERE IS NO REGISTRATION FEE.

Paper Proposal Submission Guidelines:
Abstract length: 300 words
Font Times New Roman, Font size – 12, interval – 1.0;
Top 6.1cm. Bottom 6.5cm. Left 4.9 cm. Right 4.9 cm.
Distance from the footer – 5,8 cm, from header – 5,7 cm;
Title of the abstract in capital letter, bold font & to be placed at centre;
In the next line – Name of author (authors), bold font and to be placed 
at the right side;
In the next line – university name, position, bold and to be placed at 
the right side;
In the next line there will be the text with justify format;
Don’t use hyper link in your text; in such case put number in the text 
which will be used circle mark and later put those serial number in your 
bibliography;
List of resources in bibliography will not be more than 10.

Important dates:
•Abstract Submission Opens: January,15th, 2019
•Abstract Submission Deadline: February 15th, 2019
•Registration deadline for participants: April, 1st, 2019
•Conference Dates: Moscow (Russia), April 19th, 2019

Visa support:
RUDN University may provide invitations for visa support for the foreign 
participants on their request. Please, contact us via email 
[log in to unmask]  and fill in the migration form (will be sent 
on request).
Deadline for citizens of the majority of EU countries, China and India: 
April,1st
Deadline for citizens of other countries: March, 3rd .


The official webpage of the conference:
http://eng.rudn.ru/science/conferences/9349

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