Hi Adrian
Forgive me if this is sucking eggs time...
In a effort to expand from pure vainity metrics, I am trying to get other more granular measure more widely shared internally.
A key thing is to be able to set either goals or goals with funnels and using these as KPIs. I try to segment KPIs around conversion funnels (if you have these set-up) against platforms, and source/medium and occassionally geolocation, which is especially useful if you can attribute value to the funnel (we are lucky as we sell tickets - a page being worth £X can be more powerful than 1000 pageviews).
I also use return vistor rate as a KPI (https://contently.com/strategist/2015/08/18/how-loyal-are-your-customers-this-metric-has-the-answer/) as an expression of how well we are doing in keeping the site 'sticky'.
John Benfield
User Experience Manager
Royal Shakespeare Company
01789 272351
07825 397387
www.rsc.org.uk
P Please consider the environment before printing this email.
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Adrian Murphy
Sent: Thursday, June 16, 2016 12:47 PM
To: [log in to unmask]
Subject: [MCG] Evaluating digital projects
Hello
I'm looking for some inspiration for differing ways to measure websites / digital projects.
I'm sure we've all set targets and KPIs based around website visits, unique visits, time on site, etc. (for websites) and impressions and standard platform-specific metrics (on social media) - but I'm intrigued to know if anyone has experience of measuring and evaluating projects in other ways.
All ideas and experiences good and bad welcome!
Thanks,
Adrian
Adrian Murphy
Europeana Collections Manager
T: +31 (0)70 314 0679
M:
E: [log in to unmask]<mailto:[log in to unmask]>
Skype: adrianwill
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