*******apologies for cross-posting*******
There are places available on this course which is being held in our London
training suite. For more information or to make a booking, please follow the
link below or call the training team on 020 7251 5522.
Successfully marketing your information service: intermediate
Speaker: Ruth Sanderson
Dates: 15 Jun, 23 Nov
How do you communicate your range of Information Services to your clients?
Do you know who your clients are? It can be expensive letting them know
what you can provide and the mediums through which they can use it,
especially if you're not even talking to the right people.
The Chartered Institute of Marketing defines marketing as follows:
"Marketing is the management process responsible for identifying,
anticipating and satisfying customer requirements profitably."
The principles of consumer goods marketing can be applied very effectively
in the modern Information Centre and can transform its impact and the
perception of its services. This one day course explores the various ways
you can raise your profile and successfully market your Information Service.
Fee: GBP295 + VAT
email: [log in to unmask]
tel.: 020 7251 5522
UK TFPL Ltd 17-18 Britton Street, LONDON, EC1M 5TL
Tel + 44 (0)20 7251 5522 Fax + 44 (0)20 7251 8318
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