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Subject:

ALPSP Training Course: Journal Development 2, 2nd October London

From:

Melissa Marshall <[log in to unmask]>

Reply-To:

Melissa Marshall <[log in to unmask]>

Date:

Tue, 26 Jun 2012 11:00:28 +0100

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (165 lines)

JOURNAL DEVELOPMENT 2: STRATEGIC DEVELOPMENT FOR JOURNAL MANAGERS
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=275>  

TUESDAY 2ND OCTOBER 2012, LONDON

 

Courses are highly participative and groups are kept small (generally
between 12-18) to enable full interaction.

 

DELEGATE COMMENTS

Well-rounded and appropriate for my current role. Information prior to the
course was well-timed and suitable. Course handouts were excellent with a
lot of room for notes - Ryan Kidd, Taylor & Francis

OVERVIEW

This course has been designed as a follow-on from Journal Development 1
which provides participants with a toolbox system for planning the
development of their journals. This more senior course looks at overarching
strategies for journal development (including acquisition and portfolio
development). The course is built around case studies to allow participants
to work on simulated scenarios in order to discuss and test ideas and
strategies with their peers and the course facilitators.

TUTORS

Michael Brown, OUP

Pippa Smart, PSP Consulting

PROGRAMME

The big picture

.        Globalisation - of research and publishing 

.        Access models - the implications of repositories and different
systems

.        The influence of non-traditional publishers - removing the
middleman?

.        Data and journals - pressure to include and exclude

.        Technology, innovation and new services - who is pushing whom? 

Partnerships and collaboration 

.        Contracts, implications, advantages and disadvantages 

Building on strengths and weaknesses

.        How to identify and resolve weaknesses before they become
problematic 

Journal development strategies 

.        List management and title management 

.        New titles - acquiring and launching 

.        Closing and selling journals 

Using development to build strategic success

.        Objectives and plans 

.        Identifying and bidding for new journals 

This course will commence at 09:30 (registration, with tea/coffee, from
09:00) and end at approximately 17:00 

 

LEARNING OBJECTIVES

By the end of the course delegates will be able to:

Propose longer-term strategies for developing their organisation's journals
- including plans and proposals to develop existing titles and for
acquisitions and new launches.

 

WHO SHOULD ATTEND: 

This course is aimed at delegates who have experience of managing and
developing journals and are looking for a more senior course that will
examine wider strategic decisions. Delegates will ideally have already taken
the ALPSP Journal Development 1 course, although this is not essential. This
is a level 2 course (2-3 years' experience).

 

Click here to book
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=275>  or email
[log in to unmask]

 

 

MORE 2012 ALPSP COURSES

Introduction to Journals Marketing,
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=272>  London 3rd
July

Fundamentals of Journals Finance
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=273> , London 11th
July

Effective Journal Editorial Management
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=274> , London 25th
Sept

 

 

 

Melissa Marshall, Training & Admin Assistant

Association of Learned and Professional Society Publishers

Tel: +44 (0) 1892 618219, email: [log in to unmask]

 

All ALPSP courses for 2012 can be found at  <http://www.alpsp-training.org/>
www.alpsp-training.org

 

Follow us on Twitter at @alpsp

 

Not a member? There are many benefits to being an ALPSP member. Find out
more <http://www.alpsp.org/Ebusiness/MemberBenefits/MemberBenefits.aspx> 

 

Are you a member of ALPSP but don't have a password? Click here
<http://www.alpsp.org/Ebusiness/Home.aspx>  to get your own username and
password

 

ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK
 <http://www.alpsp.org/> www.alpsp.org

 

 

 

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