JOURNAL DEVELOPMENT 1: PRACTICAL PLANS FOR IMPROVING JOURNAL SUCCESS
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=336> 

THURSDAY 21ST MARCH 2013 

76 PORTLAND PLACE, LONDON

 

DELEGATE COMMENTS 

'Probably one of the most useful courses I have done - excellent! I started
off with almost no ideas for journal development and now I feel confident I
can come up with an action plan.' Susan Molony, Royal College of
Obstetricians and Gynaecologists

 

'Good overview of why develop, and practical ideas of how to go about it.
Thanks - a really useful course with good background and practical ideas.'
Sarah Walker, ICE Publishing

 

'This is an excellent course that catered well to the variety of publishing
roles of all present and was well structured in terms of content and
delivery. Thank you very much - this has been a really useful and enjoyable
course!' Jo Alexander, Emerald Group Publishing Ltd

 

OVERVIEW 

This workshop was new in 2012 and was very popular. It provides an essential
practical introduction to the business of developing journals. The course is
highly interactive and participants will undertake realistic exercises to
familiarise themselves with methods of evaluating their current journal (or
portfolio) and provide ideas on how they can introduce changes. Although
familiarity with the scholarly publishing environment is required, part of
the course will also involve discussion of the role of journals in today's
research environment and will consider what threats and opportunities exist
for current publishing models. 

 

TUTORS 

Michael Brown, OUP
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=3896&Bio=Tu
tor> 

Pippa Smart, PSP Consulting
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=2187&Bio=Tu
tor> 

 

PROGRAMME

. Why develop journals: where journals have come from and where they are
going, what is the point of journals - who do they serve (and with what),
what does development mean, and why do it

. The big picture: changes to content, to the relationships with academia
and research, to production and other workflows, working with repositories,
different dissemination models - adding value with technology and design,
working with communities, changing business models, case study

. Developing a development plan 1, evaluation: where you get your
information, using finance and feedback, comparing competitors, pulling it
together into something useful (SWOT)

. Developing a development plan 2, objectives: different levels of
objectives, identifying the key objective

. Developing a development plan 3, the plan: goals and actions, getting
buy-in, reviewing and revising, risk management, case study

. Putting it into action : practical exercise 

 

This course will commence at 09:30 (registration, with tea/coffee, from
09:00) and end at approximately 17:00

 

BY THE END OF THE COURSE DELEGATES WILL BE ABLE TO

Implement a system for evaluating their journals and identify areas where
changes can be made. After the course delegates will be able to propose and
defend their suggested development plans. 

 

WHO SHOULD ATTEND 

This course is aimed at all those responsible for managing and developing
one or more journal. Although familiarity with scholarly publishing is
required participants may have only recently taken on development
responsibilities.

 

Click here to book
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=336>  or email
[log in to unmask]

 

 

Forthcoming 2013 ALPSP courses:

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=313> Strategic
Journals Finance, London 27th Feb 

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=335> Publication
Ethics: Fraud and Misconduct, London 4th Mar **NEW COURSE** 

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=337> Developing
Open Access and Hybrid Journals, London 5th Mar 

Citation Analysis for Publishers
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=314> , London, 2nd
May

 

 

Melissa Marshall, Training & Admin Assistant

Association of Learned and Professional Society Publishers

Tel: +44 (0) 1892 618219, email:  <mailto:[log in to unmask]>
[log in to unmask]

 

All ALPSP courses can be found at  <http://www.alpsp-training.org/>
www.alpsp-training.org

 

Follow us on Twitter at @alpsp

 

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Wales
Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK
 <http://www.alpsp.org/> www.alpsp.org