Marketing your Library Service: Principles and Actions – An ILIG Workshop with Ned Potter
Are you looking for innovative and no-cost ways of marketing your services and reaching new audiences? This workshop is aimed at anyone who wants to know how to make better use of communications methods and social media tools to market and add value to library services.
Marketing your Library Service: Principles and Actions
Leader: Ned Potter, Librarian and Facet Publishing author
Date: 18 November 2014
Time: 10:00-16:30 (coffee/registration starts at 9:30)
Location: CILIP, 7 Ridgmount Street, London WC1E 7AE
Register online at http://tinyurl.com/ILIGMarketingWorkshop (limited to 20 participants)
The workshop will be divided into principles and actions. The morning will focus on ideas around marketing and communication. The afternoon will focus on the new tools and technologies freely available to help you reach your users.
Topics covered will include: choosing the right communication method, understanding your audience and getting feedback, dividing your audience and tailoring your marketing, using social media, and hands-on exploration of useful Web 2.0 tools which help solve existing problems.
Ned Potter is an academic librarian at the University of York. He speaks, writes and trains on the subjects of marketing and emerging technologies, and has provided marketing expertise for clients as diverse as Bodleian Libraries and the Latvian Ministry of Culture. He was named as a Library Journal Mover & Shaker in the Marketing category (2011) and is the author of the Library Marketing Toolkit published by Facet Publishing in 2012. Ned can be found online at www.librarymarketingtoolkit.com
Fees (including lunch and refreshments):
ILIG Members: £90 + VAT (£108)
CILIP Members: £100 + VAT (£120)
Non-Members: £120 + VAT (£144)
Due to the practical nature of this workshop, numbers will be limited to 20. Please book early to avoid disappointment!
Web: http://www.cilip.org.uk/ilig/
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