Developing a strategy for mobile: Martin White
Venue: CILIP, 7 Ridgmount Street, London, WC1E 7AE
Date: Thursday, 3 May, 2012 - 09:30 - 16:30
55 million tablet devices were shipped in 2011, and the forecast is that
perhaps 90 million will be shipped in 2012. These devices have
transformed the market for mobile access to web and intranet
information. Increasingly it is recognised that a mobile strategy has
to focus on integrated information access across smart-phones, tablets
and pcs, with delivery to internet TV on the near horizon. It is not
just about adapting content for different screen formats but taking into
account issues such as the lack of multi-tasking on tablets and
supporting the bring-your-own-device (BYOD) policy that is now emerging
as the preferred option.
Among the subjects to be covered will be:
* An overview of mobile technology and future developments
* The lessons from early adopters
* Bringing smart-phones, tablets and pcs together
* Governance and information security
* Good practice in user interface design
* Making the business case for investment in mobile applications
* Sources of information on mobile applications and technologies
The course will be a mixture of presentations and group work to enable
delegates to develop a strategy framework for use in their own
Who should attend:
Intranet and web managers who wish to take advantage of the potential of
delivering information to smart-phones and tablet devices.
Course Presenter: Martin White
The course will be presented by Martin White, Managing Director,
Intranet Focus Ltd. He has been tracking developments in mobile
technology for 15 years and has written a report on enterprise mobility
for the Intranet Benchmarking Forum.
Costs (including lunch and refreshments): UKeiG members £160 + VAT at
the current rate; others £200 + VAT at the current rate
To register your interest in this meeting, reserve a place, or request
further details, please email [log in to unmask] Further details are
also available via the UKeiG website at www.ukeig.org.uk
Also coming up:
Getting to grips with developing and managing e-book collections: an
introduction - Chris Armstrong & Ray Lonsdale - Birmingham, 16th May.
Find out more on the UKeiG website at www.ukeig.org.uk
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in the content and relevance of training courses. See
UKeiG is a Special Interest Group of CILIP: the Chartered Institute of
Library and Information Professionals.
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