Dear Event Management members,
On the 10th September, the Lord Ashcroft International Business School (Cambridge, UK) are delighted to be hosting Danny O’Brien (Bond University, Australia) who will be joining us to talk about his research ‘building community capacity in Papua New Guinea through surfing’. Please see further details below and view the attached leaflet for more information about Danny and the event.
His work explores an initiative in a remote community in Papua New Guinea (PNG), where the sport of surfing has deep cultural foundations. Currently, PNG surfing is enjoying a surge in popularity, but is also being strategically leveraged to encourage sport participation and to address community issues such as gender-based violence, access to education and poverty alleviation. Danny’s work addresses the research question: How can aspects of a traditional indigenous culture be mixed with a modern sport subculture to build local sport participation, address global issues and community capacity?
Date: Monday 10 September 2018
Venue: Helmore (HEL) 106/107 (East Road, Cambridge, UK, CB1 1PT). Find directions to our Cambridge campus here<https://www.anglia.ac.uk/student-life/life-on-campus/cambridge-campus/travelling-to-our-cambridge-campus>.
Danny O’Brien is an Associate Professor of Sport Management in the Bond Business School at Bond University, Gold Coast, Australia. Danny is a graduate of Australian Catholic University and California State University, and in 2000, he completed a PhD in sport management at De Montfort University. Danny’s primary research interest is in sustainable sport tourism and its ability to contribute to community building in developing countries. His research has been undertaken in countries such as Papua New Guinea, Samoa, Fiji, and Indonesia. His work has been published in Journal of Sport Management; Sport Management Review; Annals of Tourism Research; European Journal of Marketing; Managing Leisure; Journal of Leisure Research; International Journal of Culture, Tourism and Hospitality Research; Journal of Place Management and Development; European Sport Management Quarterly; and, Journal of Sustainable Tourism. His other main research interests explore event leverage, and organisational change in sport. Each of Danny’s research areas shares a common sport-for-development thread and the aim to assist stakeholders in realising nation- and/or community-building outcomes from sport and/or events.
If you would like to attend please email me to book your free place at [log in to unmask]<mailto:[log in to unmask]>.
Doctoral Researcher and Associate Lecturer
Department of Marketing, Enterprise and Tourism
Lord Ashcroft International Business School (LAIBS)
Anglia Ruskin University
Duignan, M. B., Kirby, S. I., O'Brien, D., and Everett, S., (2018). From ‘clone towns’ to ‘slow towns’: Examining festival legacies. Journal of Place Management and Development. https://doi.org/10.1108/JPMD-07-2017-0071
Anglia Ruskin University
Academia<https://anglia.academia.edu/SethKirby> | Twitter: @sethkirbyaru<https://twitter.com/sethkirbyaru>
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