E16 A discussion group for user experience (UX) design and management in higher education. Primarily about, but not restricted to, digital experiences. We welcome contribution and discussion from all areas of university business and from consultants working in the sector. So long as the topic relates to understanding and enhancing interaction between a target audience group and a university business, it's valid. "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. (Nielsen Norman Group definition of UX)