Ergonomics provides assurance that the system will be safe and effective (11 words). under 10 words is 'Ergonomics provides assurance of quality in use', but this is less easily understood by the recipients of your message. What is interesting is the relatively small emphasis given to assurance by the profession. This may change with the adoption of ISO 13407 and related work. ---------- From: Rob Vellinga To: Ergonomics Mailbase Subject: Specific benefit of Ergonomics (in 10 words or less) Date: Tuesday, January 05, 1999 5:15PM Each time that I am asked, "So, what do you do?", I struggle with the answer. Yes, I KNOW what I do as an Ergonomist, but how do I convey that to dinner guests, neighbours, assembly-line workers, engineering managers, and the CEO of a company I'm marketing to? From personal conversations with other Ergonomists and Consultants, I know that I am not alone. As Ergonomists we apply a science that is human-centred. Humans are less than predictable, multifarious, and influenced by many external circumstances. Working for the benefit of people is both the 'joy' of this profession and the challenge. It is difficult to filter all that we do into a clear, concise, impacting statement. However, the success of ergonomics depends on it. If we ergonomics practitioners cannot tell the world what we do, in a way that they can grasp it, use it and promote it, then we cannot make long term, prevailing improvements for people. The question is....... In ten (10) words or less, what is the specific, real, tangible benefit of ergonomics? __________________________ Rob Vellinga Ergonomist / Consultant Guelph, ON CANADA %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%