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Agree with what's gone before, here's my 2p:
First things that spring to mind (in no particular order) are:

1. At any level below the 'top level' (i.e. college-wide web manager) the
post of 'web manager' is an added-on responsibility rather than a post in
itself. It's often given to the person who is perceived as being the most
'IT-savvy' (which might in itself mean they are already plenty busy enough)
and hence while this person can often make the site function, they don't
necessarily have the time and/or skills to make it a 'good' site.

2. Web is seen by some as the answer to all their problems - expectations of
'management' summed up in:

"I've seen xyz-feature at abc's site - why aren't we doing this?"
"Could we have more animated images please - I rather like those. I've found
this little dancing envelope..."
"Surely it's a simple thing to maintain a web site?"

- without being willing to devote time or resources.
Often there is pressure to design pages/sites which are pleasing to
'management'/ heads of Dept/Institution rather than those which will aid the
user most.

3. Justifying expenditure on new/improved software and hardware - especially
if the web manager has 'coped' using Notepad and a 486 in the past.

4. Trying to balance development - between 'webheads' and those who can't or
won't prepare info for www (both Depts and individuals).

5. Coaxing concise web-friendly information from people - not just the full
10,000 words of their brochure/prospectus.

6. Persuading anyone apart from the webheads that in the future online info
will be as important as printed media (what's your web budget vs. your
publicity/marketing budget?) and should be up to date. Persuading the
webheads that web servers do break down sometimes...

7. Trying to maintain *some* order out of web-publishing anarchy - achieving
a look-n-feel which means that users (a) know where they are without having
to decode the URL and (b) don't have to re-learn how to navigate every time
they visit a new page.

8. Establishing a group with responsibility for the web - almost always seen
as empire-building rather than starting a collaborative effort. Persuading
potential members of that group that time spent on this is a worthwhile
investment.

9. Enabling staff who run screaming from the room at the thought of
"HTMhelL" to publish their pages without the results looking awful/being
unusable.

10. Why are we putting stuff on the web? Is it so we can point to it proudly
or are people using the information?

apologies for length

i.
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Ian Usher, Computer Support & Webmonger   [w] http://i.am/i.usher/ 
Department of Geography,                [e] [log in to unmask] 
University College London, Chandler House, [t] +44 (0)171 504 4290 
2 Wakefield St., London, WC1N 1PG, U.K.    [f] +44 (0)171 504 4293 
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