On Fri, 19 Feb 1999 09:38:03 +0000 (GMT) "C.K.Work" <[log in to unmask]>
wrote (first quoting me):
> > That is the problem of making the site and pages serve the purposes of
> > different groups of readers.
>
> Agreed - this is what I would class under the "lack of strategy"
> problem. Uni webs tend to be trying serve many different purposes at the
> same time
Sorry, I should have mentioned that I had assumed that obviously strategy
comes first. You could even map out the ideal hierachy of models and
disciplines to use when setting up and managing websites, like this:
1. Strategic goals
2. Conceived as a marketing perspective
3. Then implemented using the skills of:
a) graphic design (getting people to take a look)
b) human-computer interaction and information design (making it easy
for them to stay)
c) information management (providing something worth their while coming
back to)
4. Founded on a technical infrastructure (hardware, software, a range of
different computing skills) that makes 3a, b and c easy and flexible.
(And before you say it, 3 is over-simplified and 4 is not detailed enough.)
----------------------
Dr. D. R. Newman, Queen's University Belfast, Queen's School of Management,
BELFAST BT7 1NN, Northern Ireland (UK). http://www.qub.ac.uk/mgt/
FAX: +44-1232-249881 Tel. +44-1232-335011 mailto:[log in to unmask]
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