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Many thanks to all who replied to my question
with insightful comments.
It seems that the benefit of "questioning hand-washing practice"
is considered questionable. :-)

At least I have found a good example of 
how a certain health practice could be well justified 
without documented evidence for the benefit.

I'd like to thank Liz Waters for the following reference
which might be worth sharing:

<... a book about creating a market for soap in 20th century Zimbabwe 
that discusses gender and marketing and the differential...>

Timothy Burke;
Lifebuoy men, lux women: commodification, consumption, and cleanliness
in modern Zimbabwe.

Durham: Duke University Press, 1996.









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