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I would agree with most what Diane has said. In particular, objectives and aims are definitely different. In fact, so many things, whether it be education, science communication, policy making etc, would be a whole lot more productive if the differences were clearly understood, made, and followed through. I would not completely denegrate scientists' ability to organise. By the same token, it is even more rare for there to be a marketing person with the knowledge and flare to fire-up childrens' enthusiasm and curiosity in the way the same way as a scientist or engineer can about their subject. Passion goes a long way, I would say more so than something which simply looks good. Clearly, there are some who are just not up to the job, but there are many who are just as capable to being organised as anyone - it is just that they are so grossly overworked. For some situations PR companies will no doubt do a good job, however, the idea to get both of them together, not to have one or the other as has been suggested (even if in an over simplified arguement). Colin Axon %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%