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**Apologies for cross-posting*** THE EFFECTIVE WEB PAGE 13TH OCTOBER 1998 INTRODUCTION This course will be of value to anyone responsible for the creation, maintenance and promotion of a web site. It is aimed at those who already have a basic knowledge of HTML but who would like information on the more advanced features and issues. Delegates will receive tips on streamlining their Web presence, and details of tools and techniques ranging from site creation through to promotion. COURSE OBJECTIVES present important issues involved in creating and maintaining a Web site give details of tools for site creation and management discuss evaluation criteria for selecting Web hosts introduce advanced Web site features and tips on streamlining the site offer tips and advice on testing and promoting the site SPEAKER: William Hann PROGRAMME: 09.15 Registration and coffee 09.30 Introduction Identifying the reasoning and motivation behind having the site locating developers resource allocation during development and maintenance commitment from management importance of design. Tools for Web Site Management Creation Uploading Managing Updating 11.00 Coffee 11.15 Internet Service Provision IAP and ISP's DNR and DNS: What are they - significance and importance Issues Relating to Advanced Features Cookies CGI Java and ActiveX 12.30 Lunch 13.30 Streamlining your HTML Graphics Colour Extensions Forms Printing considerations 15.00 Tea Site Testing Different Equipment Acceptance Site Promotion How and where to promote Issues and considerations 17.00 Close FEE: £245.00 + VAT (£287.88) includes buffet lunch and refreshments. VENUE: TFPL Training Suite 17-18 Britton Street London, EC1M 5TL Tel:0171 251 5522 ext. 2248 Fax: 0171 490 4984 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%