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George welcomes my answer but I'm not sure I can work out the question. 'Mapping Value' was written because it seemed possible - and it seems to me it's rarely possible - to capature a moving target: how value is constructed, how the processes of co-option work. I think it's important to be able to record this because it enables one to avoid the bourgeois argument - culture's a natural, organic thing, old chap - and the anti-estab argument - it's all a conspiracy. Neither of those positions seem very useful to me. George I think is asking why should we bother analysing how the mainstream constructs its values and I think part of an answer is that it enables us to think about how all value is constructed. %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%