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The UK electronic information Group (UKeiG) is pleased to announce a
half-day online CPD course on ‘*Communicating and tracking research using
social media, blogging and altmetrics’ *from 1 pm to 4 pm on Wednesday,
30th November 2022.


Book Now: *https://www.cilip.org.uk/events/EventDetails.aspx?id=1660190&group=201314
<https://www.cilip.org.uk/events/EventDetails.aspx?id=1660190&group=201314>*


*Overview*

Opportunities to communicate research to specialist and wide audiences have
never been better. Inexpensive and effective technologies alongside social
media and blogging platforms means impactful scholarly communications do
not have to take much time and effort if used properly. Platforms for
communicating research such as Twitter, YouTube, traditional media and
blogs, give academics and their project teams greater visibility than ever
before.


Infographics, data visualisation, podcasts and animation provide quick and
simple ways to disseminate research and ideas if you find your voice,
audience and the time. Many of these tools are free and can work in tandem
to create a visual identity for any academic regardless of their field of
work. In addition, researchers will be empowered to reach diverse new
audiences that are not just academic peers, but publishers, editors, fund
holders and the public.


The focus of the course is to deliver an overview of the many tools you can
use to help you communicate research and work smarter. The objective is to
help attendees go back to their workplace with a digital toolset and skills
they can utilise to help communicate and share their work.


Attendees will learn the basics of social media and digital communication
tools in an academic and professional setting and the course leader will
demystify some of the barriers that may have put attendees off from using
these tools in a professional setting.



Attention will be paid to the various ethical issues to working more on the
web from copyright and Creative Commons, to making more effective use of
mobile devices. In addition, the session will touch on altmetrics,
reputation management and how to conduct yourself online professionally.


*Who should attend?*

This course will be of interest to wide group of professionals and
academics that includes researchers, masters and PhD students, research
support staff and managers, library and information professionals,
communications and marketing professionals.


*Topics covered include:*


   - Managing your reputation online
   - Research blogging and working with the media - how to turn a piece of
   research into a blog article
   - Altmetrics and alternative indicators of scholarly interest

This workshop will focus on the short and long form of research
communications. Whether you are composing your first Tweet or looking to
maximise the micro blogging site’s potential you will find many useful tips
on how to master Twitter and use it more effectively in a research setting.
We will cover the often ignored, but hugely important issue of reputation
management and how you can protect your account from threats and deal with
issues that might impact negatively on reputation should they arise. The
second half of the workshop moves onto the longer form of written research
communications with blogging and writing lay summaries. We will explore how
to write for the media and what you should do when the media take an
interest in your research. Finally, we will show you how altmetrics work
and why they are an important tool for tracking interest and engagement
relating to your research and capture how it is communicated across social
and traditional media.


*Course leader* - Andy Tattersall is an information professional with 20
years’ experience within academia and a background in journalism. He
writes, teaches and gives talks about digital academia, technology,
scholarly communications, open research, web and information science,
apps, altmetrics and social media. Andy received a Senate Award from The
University of Sheffield’ for his pioneering work on Massive Online Open
Courses (MOOCs) in 2013 and is a Senior Fellow of the Higher Education
Academy. Andy was named in Jisc’s Top 10 Social Media Superstars. He was a
member of the CILIP Multimedia and Information Technology Committee (MmIT)
for ten years (two as Chair) and is a member of the UKSG Events and
Education Committee. Andy edited a book on Altmetrics for Facet Publishing
which is aimed at researchers and librarians.


tweets @Andy_Tattersall


*Booking and payment*


The course (including presentation slides and documentation) costs:


   - UKeiG/CILIP members £50 + VAT
   - Non-members £80 + VAT
   - Employer Partner staff £64 + VAT (Please contact your rep or email
   *[log in to unmask]* <[log in to unmask]> for the
   discount code)


Credit and debit cards are the preferred method of payment. Invoices are
available on request using the online *‘Bill Me’* option.


For more information, and to book online, go to:


*https://www.cilip.org.uk/events/EventDetails.aspx?id=1660190&group=201314
<https://www.cilip.org.uk/events/EventDetails.aspx?id=1660190&group=201314>*



All of UKeiG’s upcoming CPD events for 2022 are regularly updated at:

https://www.cilip.org.uk/events/event_list.asp?show=&group=201314



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UKeiG is a Special Interest Group of CILIP: the library and information
association
7 Ridgmount Street, London, WC1E 7AE
<https://www.google.com/maps/search/7+Ridgmount+Street,+London,+WC1E+7AE?entry=gmail&source=g>.
Registered Charity No. 313014

CILIP members can join UKeiG for free via the CILIP website
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