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PhD/Graduate Teaching Assistant in Marketing

Edinburgh Business School at Heriot-Watt University wishes to appoint a Graduate Teaching Assistants (GTA) in Marketing. GTA posts are intended to support early career scholars working towards a PhD while contributing to teaching in the School. This is a Grade 6 position at 0.5FTE and for 48 months duration, with a salary of £15,703 per annum, and with PhD fees waived. The post can be taken up from August 2022 or as soon as possible thereafter.

About Edinburgh Business School

Edinburgh Business School (EBS) is part of the School of Social Sciences, which also includes the Department of Languages & Intercultural Studies, and the Department of Psychology. EBS consists of the subject areas of Accounting, Economics, Finance, HRM & Law, Marketing, Operations & Logistics, and Strategy & Enterprise, and delivers a range of undergraduate and postgraduate taught and research degrees across all of the University’s global campuses, as well as through a range of high quality distance learning programmes.

We have an established set of values that help us to nurture innovation and leadership, and show our commitment to continuous improvement and development in all our activities.

For full details on our University please view our careers pages http://www.hw.ac.uk/about/careers-at-heriot-watt.htm

About the post

GTAs undertake a PhD over four years while contributing to teaching in the School.

Candidates for this post should develop a PhD proposal on the following topic, to be supervised by Prof. Ian Baxter and Prof. Marylyn Carrigan in the Intercultural Research Centre:

Marketing, heritage and tourism. This project seeks to better understand the relationships between host communities, conservation managers, tourism service providers and visitors in a post-pandemic / post-COP context where radical behaviour adaptation will affect the development of sustainable tourism experiences in Scotland to reach net zero. The research will reconceptualise sustainable heritage, supporting the sustainable development of a given area, inclusive of economic, social, environmental and cultural challenges. This will take in consumer behaviour around ‘experiences’ and consumption, the wider role of heritage in sustainable development, and conservation management behaviours at a community/stakeholder level. The wider authentic tourism experience will focus on exploring the role of heritage food and food heritage to support sustainable development and conservation management in Scotland; retain and regenerate traditional skills, and to build thriving communities which have greater agency within ‘good’ tourism. The project will also explore how we might harness sustainable heritage marketing to drive regenerative growth of tourism recovery in Scotland. Candidates should be skilled in secondary data analysis and mixed methods (including a range of qualitative approaches).

Professor Ian Baxter

Professor of Historic Environment Management

Heriot-Watt University

W: https://uk.linkedin.com/in/iwfbaxter / https://www.hw.ac.uk/ebs/people/faculty/ian-baxter.htm

Blog: https://heritagefutures.wordpress.com/

T: @ibheritage

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