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Hi Mike,
I posed a similar question on the London Interpretation Network and got some great feedback from Steve Farrar (Historic Environment Scotland), Robert Morgan, (Playlines AR), Karen MacDonald (Bristol Museums, Galleries and Archives) and Bryony Shepherd (V&A) who have all been trialling QR codes on their sites in recent years (and during the Pandemic)- some with unexpectedly successful results. It’s too big to attach but if you contact me offline I can send you the summary I made of all their generous advice which they were happy to share. I am now working with Salisbury Cathedral to trial QR codes on their new interpretation to link to 30-60 sec film and audio clips.The trick to take up it seems is in the call to action that goes with it...
Polly

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Sent from my iPhone

On 5 Mar 2021, at 14:41, Danny Birchall <[log in to unmask]> wrote:



Hey Mike

 

I think that Google Lens & Android camera updates that auto-recognise QR codes are probably helping too.

 

When we reopen, we’re planning to use them sparingly and where there’s a clear covid-safety/access imperative (eg to trigger BYOD audio instead of tethered headphones)  and we’re tracking usage, so I’ll hopefully be able to share some data once the doors (could they?? might they???) reopen.

 

Cheers

 

Danny

 

 

 

From: Museums Computer Group <[log in to unmask]> On Behalf Of Mike Ellis
Sent: 05 March 2021 14:05
To: [log in to unmask]
Subject: [MCG] Has Covid made QR popular?

 

Friday theory: the endless NHS based QR code posters on shops etc has presumably done a lot to jump over one of the last remaining QR barriers (“wtf IS a QR code?”)

Reality: those of you who have QR codes in the wild (and you’ve all got them with campaign tags setup on Google Analytic, of course…) - is this theory supported over last few months?

Anything you’ve got to share would be useful :-)

cheers

Mike

 

_____________

 

Mike Ellis

 

Thirty8 Digital: a small but perfectly formed digital agency

 

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