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Best wishes to everybody for 2021. The UK electronic information Group (UKeiG) is pleased to announce a half-day online CPD course on "Library Social Media During the Pandemic " from 2 pm to 5 pm on Thursday 4th February 2021. https://www.cilip.org.uk/events/EventDetails.aspx?id=1465465&group=201314<https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.cilip.org.uk%2Fevents%2FEventDetails.aspx%3Fid%3D1465465%26group%3D201314&data=04%7C01%7CClaire.Carter%40beds.ac.uk%7Cde7499ad69754c2c116208d8b0c78abb%7C3133dbdc3c644bdaa66a751445a19275%7C1%7C0%7C637453718363899420%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=sjNz1B6kqtv%2FRtM7lsvmCnlRyQfF4W%2Bxj2pApeJSk1Q%3D&reserved=0> Overview Social Media provides essential marketing, communications and networking opportunities in today's digital workplace. This online course will focus on how to approach marketing libraries online, across social media, in the current COVID-19 climate. Do we become more serious, more fun, post less often, more often? How do we frame messages so they have the most impact? What matters to our audiences right now? Topics covered include: We'll look at Twitter, Facebook and Instagram. We'll discuss when and what to tweet, multimedia and images, and accessibility. We'll talk about tone during these very tricky times, and share examples of successful tweets, as well as focusing on what works to build engagement for library twitter accounts. We'll look at boosting engagement across Facebook, the largest social network in the world: how do we use it strategically and to get key messages to our users during the pandemic? Instagram is by far the most important newer platform for Libraries, and you don't need a good camera to make it work. We'll look at types of content, logistics, and tagging - plus a hack for posting to Instagram from laptops and PCs. Who should attend? All digital librarians, IT and information professionals who use Twitter, Facebook and Instagram on behalf of their institution, and who want to explore beyond the basics of what these tools are and why to use them; focussing on how to use them more strategically, efficiently and effectively. Course leader Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer for various organisations including the Bodleian, the NHS and the British Library in the UK, PiCS in Australasia, and NEFLIN in the US. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com<https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fned-potter.squarespace.com%2Flanding&data=04%7C01%7CClaire.Carter%40beds.ac.uk%7Cde7499ad69754c2c116208d8b0c78abb%7C3133dbdc3c644bdaa66a751445a19275%7C1%7C0%7C637453718363899420%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=f%2FJfPzmd0KVmVrX03FkzOMALX8wxEBbLgTLTWX66pSY%3D&reserved=0> and on Twitter at @ned_potter<https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Ftwitter.com%2Fned_potter&data=04%7C01%7CClaire.Carter%40beds.ac.uk%7Cde7499ad69754c2c116208d8b0c78abb%7C3133dbdc3c644bdaa66a751445a19275%7C1%7C0%7C637453718363909416%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=UwbGAHsjWN4s6CaGbymd6npsLvhpYw%2B4d6jqrKiDaLA%3D&reserved=0>. Booking and payment The course (including presentation slides and documentation) costs: UKeiG/CILIP members £50 + VAT Non-members £75 + VAT Credit and debit cards are the preferred method of payment. Invoices are available on request using the online 'bill me' option For more information, and to book online, go to: https://www.cilip.org.uk/events/EventDetails.aspx?id=1465465&group=201314<https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.cilip.org.uk%2Fevents%2FEventDetails.aspx%3Fid%3D1465465%26group%3D201314&data=04%7C01%7CClaire.Carter%40beds.ac.uk%7Cde7499ad69754c2c116208d8b0c78abb%7C3133dbdc3c644bdaa66a751445a19275%7C1%7C0%7C637453718363909416%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=v4u9u%2BjsRthcuSUrnICugWD%2BAW4jsfaOzh2hIFtuzk0%3D&reserved=0> All of UKeiG's upcoming CPD events for 2021 are listed and updated regularly at: https://www.cilip.org.uk/events/event_list.asp?show=&group=201314<https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.cilip.org.uk%2Fevents%2Fevent_list.asp%3Fshow%3D%26group%3D201314&data=04%7C01%7CClaire.Carter%40beds.ac.uk%7Cde7499ad69754c2c116208d8b0c78abb%7C3133dbdc3c644bdaa66a751445a19275%7C1%7C0%7C637453718363919409%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=ZkT3azLbl7dD4SdKmCT8Dtwy51SHHDWvJng%2B22ppBdA%3D&reserved=0> ********************************************************************************** UKeiG is a Special Interest Group of CILIP: the library and information association 7 Ridgmount Street, London, WC1E 7AE. Registered Charity No. 313014 CILIP members can join UKeiG for free via the CILIP website ********************************************************************************** ######################################################################## To unsubscribe from the KNOWLEDGE-MANAGEMENT-FORUM list, click the following link: https://www.jiscmail.ac.uk/cgi-bin/WA-JISC.exe?SUBED1=KNOWLEDGE-MANAGEMENT-FORUM&A=1 This message was issued to members of www.jiscmail.ac.uk/KNOWLEDGE-MANAGEMENT-FORUM, a mailing list hosted by www.jiscmail.ac.uk, terms & conditions are available at https://www.jiscmail.ac.uk/policyandsecurity/