Hi everyone

Here is my recent publication "Framing the potential cyclist" where I conducted an online survey broadly following the categorisations of two segmentation studies relating to transport choices. The 1,250 responses I received were analysed for variations in the preferences between two groups: non-cycling and cycling. The conclusion discusses implications for public engagement processes for space-change projects. The results should be of interest to decision-makers, transport planning practitioners and advocates for cycling. It is suggested that engagement should focus on highlighting the collective benefits of cycling infrastructure.

In addition to Jillian Anable's "die-hard driver" segmentation, I tentatively introduce the "die-hard cyclist".

https://www.tandfonline.com/doi/full/10.1080/23800127.2020.1764238

If you should NOT have access to the journal but would like to read the article, please get in touch.

Cheerio

Kat from Berlin