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Apologies for cross-posting.

 

ALPSP is running the following marketing virtual training courses on Zoom, which include lots of interaction with other delegates and the trainer/s via the breakout rooms feature.

 

Introduction to Journals Marketing

Virtual Classroom Training

Thursday 30 April 2020

Times: : 08:00-13:00 EDT, 13:00-18:00 BST, 14:00-19:00 CEST

Tutor: Rachel Maund, Marketability  

 

An essential introduction to the changing and challenging role of promoting journals in today’s market. This starts by considering the context in which we are striving to get noticed, including competing with free online resources, declining academic library budgets, and the shift away from journals and on to articles. 

 

Book your place: https://www.alpsp.org/Training/Introduction-to-Journals-Marketing/69638

 

 

Effective Social Media for Scholarly Publishers

Virtual Classroom Training

Wednesday 24 June 2020

Times: : 08:00-13:00 EDT, 13:00-18:00 BST, 14:00-19:00 CEST

Tutor: Alastair Horne, Journalist & Kelly Henwood, TBI Communications

 

Learn how to integrate social media into the marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. This virtual training course will include setting measurable objectives, practical tips on what works - and what doesn’t - for different platforms.

 

Book your place: https://www.alpsp.org/Training/Effective-Social-Media-/70497

 

Upcoming online/virtual training courses from ALPSP

https://www.alpsp.org/Events-Training

 

Managing and Influencing your Editorial Board, 5 May - Virtual Classroom Training (FULLY BOOKED)

Understanding Copyright, 17 June - Online Training

Introduction to People Management in Publishing, 18 June - Virtual Classroom Training

Journal Metric Analysis and Measuring Impact, 1 & 8 July - Online Training

How Journals Work: A complete introduction - sessions one and two, 7 & 20 October - Online Training

 

Not an ALPSP member? Find out the benefits of joining our community: https://www.alpsp.org/Membership/Member-Benefits

 

 

Best wishes,

 

Jo Hutchinson

Marketing Specialist

Association of Learned and Professional Society Publishers

E: [log in to unmask] T: +44 (0)7725 325993

W: www.alpsp.org Follow us on: Twitter, Facebook, LinkedIn

 

 

 

ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: Egale 1, 80 St Albans Road, Watford WD17 1DL UK


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