Apologies for cross-posting.
ALPSP is running the following marketing virtual training courses on Zoom, which include lots of interaction with other delegates and the trainer/s via the breakout
rooms feature.
Introduction to Journals Marketing
Virtual Classroom Training
Thursday 30 April 2020
Times: : 08:00-13:00 EDT, 13:00-18:00 BST, 14:00-19:00 CEST
Tutor: Rachel Maund, Marketability
An essential introduction to the changing and challenging role of promoting journals in today’s market. This starts by considering the context in which we are striving
to get noticed, including competing with free online resources, declining academic library budgets, and the shift away from journals and on to articles.
Book your place:
https://www.alpsp.org/Training/Introduction-to-Journals-Marketing/69638
Effective Social Media for Scholarly Publishers
Virtual Classroom Training
Wednesday 24 June 2020
Times: : 08:00-13:00 EDT, 13:00-18:00 BST, 14:00-19:00 CEST
Tutor: Alastair Horne, Journalist & Kelly Henwood, TBI Communications
Learn how to integrate social media into the marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher.
This virtual training course will include setting measurable objectives, practical tips on what works - and what doesn’t - for different platforms.
Book your place:
https://www.alpsp.org/Training/Effective-Social-Media-/70497
Upcoming online/virtual training courses from ALPSP
https://www.alpsp.org/Events-Training
Managing and Influencing your Editorial Board, 5 May - Virtual Classroom Training (FULLY BOOKED)
Understanding Copyright, 17 June - Online Training
Introduction to People Management in Publishing, 18 June - Virtual Classroom Training
Journal Metric Analysis and Measuring Impact, 1 & 8 July - Online Training
How Journals Work: A complete introduction - sessions one and two, 7 & 20 October - Online Training
Not an ALPSP member? Find out the benefits of joining our community:
https://www.alpsp.org/Membership/Member-Benefits
Best wishes,
Jo Hutchinson
Marketing Specialist
Association of Learned and Professional Society Publishers
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