I'd also add that having good website SEO is essential. Teachers often use search engines to look for trips and workshops on particular topics and if you've got a workshop that's on this topic then you want to make sure that you come up on the first page. We have around 20,000 school visitors each year and the majority of our school booking are either repeat visits, recommendations or because they have found us on Google.

I hope that helps.
Helen

Helen Light

Marketing Manager

Chiltern Open Air Museum

www.coam.org.uk

01494 871117


Follow us on Twitter: www.twitter.com/chilternoam
Like us on Facebook: www.facebook.com/chilternopenairmuseumevents
 
Please note that I am in the office on Mondays, Tuesdays and Wednesdays only.
 
Chiltern Open Air Museum is a registered charity (no. 272381) inspiring present and future generations with stories of Chilterns historic buildings, people and places.

From: List for discussion of issues in museum education in the UK. <[log in to unmask]> on behalf of Simon Watts <[log in to unmask]>
Sent: 22 January 2020 16:14
To: [log in to unmask] <[log in to unmask]>
Subject: Re: How do schools find you?
 

Laura,

 

I have had some success with cluster coordinators in the past.  I used a FOI request to the local Council to find out who these were and then approached them offering either to speak at meetings or asking them to distribute information.  This seemed to get past the dreaded school secretaries and get bookings.  Word of mouth is the most success and Facebook advertising has also helped.  Everyone knows a teacher and you find loads tagged in.

 

I second the suggestion that calls work better than mailshots but you really need a short sales pitch that secretaries can easily understand who your target subject / age range is.

 

Good luck.

 

Simon Watts

DNAire Community Engagement Manager

 

The Aire Rivers Trust I Kirkgate House, 30 Kirkgate, Shipley, BD18 3QN

07578 708025 I [log in to unmask]

 

www.aireriverstrust.org.uk I www.dnaire.org.uk

Watch Our Rivers: Recovery and Renewal - The story of our project

 

Triple logo

 

From: List for discussion of issues in museum education in the UK. <[log in to unmask]> On Behalf Of Laura Dean
Sent: 22 January 2020 15:02
To: [log in to unmask]
Subject: How do schools find you?

 

Hi All,

 

I have my own thoughts on this but I have a new Marketing Manager who does not know a lot about the sector or Learning/Schools sector and she has asked me the questions. I thought I might just put it out there to see what people's experience are.

 

We are a small Heritage attraction in Witney Oxfordshire. We used to have a lot of schools but they were lost when the site was closed in 2009 and since 2012 I have been trying to build up the programme. We know schools like it we just need to know how we get more schools to try the programme.

 

Any input appreciated.

 

Many thanks,


Laura Dean
Learning and Community Engagement Manager
01993 772602
 
Cogges Heritage Trust
Church Lane
Witney
OX28 3LA

Registered Charity Number: 1141906

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