Christina Lister wrote on 05/12/2019 11:24:

[log in to unmask]" class="spark_quote" style="margin: 5px 5px; padding-left: 10px; border-left: thin solid #e67e22;">Also for organisations where teams share responsibility for social media, scheduling can help ensure things don't fall between the cracks or is doubled up. 

But it shouldn't be an excuse for not engaging in conversations and being reactive, responsive and timely too.

As a general comment, late to the party, my feel for organised and structured social media is that it's treating social media as just another content platform.

by doing this all that happens is that those that wish to engage 'socially' move to another platform when their platform of choice just becomes cluttered with pre programmed promotional articles and adverts.

The main social media platforms  have become the digital equivalent of the 'trashy magazine' and it's hard to actually engage with real people via those channels.

as long as everyone involved understands that 'posts' scheduled for later aren't 'social media' then that's okay and if you spend any time on any of the social media channels you soon realise that it's all noise, all the time.

I'm feeling a bit sad that we're headed towards a sound bite, advert driven internet.

But then I am a very cynical Internet user these days,

:o)

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