 |
 |
Apologies for cross-posting.
Training - Journal Development: Practical plans for improving journal success
Thursday 13 February 2020 (09:00-17:00)
West One (De Vere), 9-10 Portland Place, London, W1B 1PR
https://www.alpsp.org/Training/Journal-Development-1/69642
This highly interactive workshop provides an essential practical introduction to the business of developing journals. Participants will undertake realistic exercises to familiarize themselves with methods of evaluating their current journal
(or portfolio) and provide ideas on how they can introduce changes.
Although familiarity with the scholarly publishing environment is required, part of the course will also involve discussion of the role of journals in today’s research environment and will consider what threats and opportunities exist for
current publishing models.
Early bird rate for members if you book by 13 December 2019!
https://www.alpsp.org/Training/Journal-Development-1/69642
Workshop programme:
•
Why develop journals? Where journals have come from and where they are going; what is the point of journals – who do they serve (and with what); what does development mean, and why do it?
•
The big picture: what is changing in research communication and how this affects journal publishers and journals themselves; different dissemination and business models; challenges and opportunities
•
Development plan 1: evaluation: where you get your information; using finance and feedback; comparing competitors; pulling it together into something useful (SWOT)
•
Development plan 2: prioritizing and identifying the key objectives
•
Development plan 3: the plan: goals and actions; getting buy-in; reviewing and revising; risk management; case study
•
Implementation: putting the plan into action and reviewing progress; practical exercise.
See our website for full details and to book your place on this course:
https://www.alpsp.org/Training/Journal-Development-1/69642
"Both reinforced and added to my existing knowledge. Very enjoyable course, hugely informative of a wide range of aspects of journal publishing."
Jenny Hudson, BMJ Group
Not an ALPSP member? Join us and benefit from our reduced rates.
https://www.alpsp.org/How-to-Join
View our full list of training courses, seminars, webinars and events:
https://www.alpsp.org/Events-Training
Best regards,
Jo Hutchinson
Marketing Specialist
The Association of Learned & Professional Society Publishers
E:
[log in to unmask] T: +44 (0)7725 325993
W:
www.alpsp.org Follow us
on Twitter: @alpsp
ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: Egale 1, 80 St Albans Road, Watford WD17 1DL UK
DISCLAIMER: This email is confidential and intended solely for the use of the person(s) entitled to receive the confidential information it may contain. This email may contain information that is confidential and legally privileged. Any views or opinions presented are solely those of the author and do not necessarily represent those of ALPSP. If you are not the intended recipient, be advised that you have received this email in error and that any use, dissemination, forwarding, printing or copying of this email is strictly prohibited. If you have received this email in error please return it to the sender immediately and delete it completely from your computer system.