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Which is exactly the same problem we have with digital collections. Gotta have that non-commercial licence because we could be making money off these images. Even if we’re not, we can’t run the risk of someone coming up with something we’ll be kicking ourselves over for not doing first.
And to answer Nick’s comment about how these sorts of businesses should be treated, how about the same way you treat the franchise that’s running your café? It’s an external business who can help increase the dwell time in your museum. If there’s a hole in your programming so big it can sustain a start up business, why not work with them?
Fwiw MuseumHack isn’t simply about tours. They do a lot of work with museums all over the world to help them improve their own programming and tours. I met Nick at MuseumNext a few years ago. He’s a nice guy who genuinely loves museums.
From: Museums Computer Group <[log in to unmask]> On Behalf Of Nick Clarey
Sent: 25 October 2019 14:28
To: [log in to unmask]
Subject: Re: Museum Hack
I think you hit the nail on the head - it’s a wake up call that there is a market for highly engaging museum tours and to consider how current internal offerings fall short.
There’s an interesting side question though on how this “over the top” offering - which effectively allows an external provider to leverage “your” infrastructure and conservation work to build their business - should be treated.
On Fri, 25 Oct 2019 at 13:32, Christina Ross <[log in to unmask]> wrote:
The obvious answer to that question is that we as a sector are not doing something right or in a relatable, accessible way if a company like that based in one big city can run their own tours and get that much money in revenue.
Obviously so many people in public programming are making vast strides to be appealing, young, accessible, and non-dusty, but there is still so far to go.
Christina Ross
Marketing Coordinator
London Museum of Water & Steam
Tel: 020 8568 4757
Green Dragon Lane, Brentford, London TW8 0EN.
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Nick Clarey
Sent: 25 October 2019 12:27
To: [log in to unmask]
Subject: Re: Museum Hack
Oh granted, sounds like a total dudebro - but putting to one side the irritating “always be closing” style - why is him boasting of building a company offering independent museum tours a problem?
On Fri, 25 Oct 2019 at 12:00, Danny Birchall <[log in to unmask]> wrote:
>> Alright, it’s Friday so I’ll bite. Why is this a problem?
We could start with the unbelievably smug and nauseating tone of the article itself?
From: Museums Computer Group <[log in to unmask]> On Behalf Of Nick Clarey
Sent: 25 October 2019 11:37
To: [log in to unmask]
Subject: Re: [MCG] Museum Hack
Alright, it’s Friday so I’ll bite. Why is this a problem?
:-)
On Fri, 25 Oct 2019 at 11:22, Mike Ellis <[log in to unmask]> wrote:
"Our revenue last year was $2.8 million".
Jeez.
https://www.linkedin.com/pulse/i-sold-my-inc-5000-company-heres-how-nick-gray/
_____________________________
Mike Ellis
Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk
* Workshops, courses and free downloads: http://trainingdigital.co.uk *
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Nick Clarey
CEO, Airsource Ltd.
@airsourceltd
Phone: +44-1223-708370
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