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Essential training for marketeers of the future – ALPSP marketing courses.
Introduction to journals marketing (Level 1)
Wednesday 22 May, London
Who should attend: those with new responsibility for marketing journals, whether in a large publishing house where journals are only part of the activity, or a small association publishing primarily for its membership. The contemporary
nature of the course also makes it an excellent refresher on best practice in promoting journals today. Editorial staff at society journals wanting a good overview of marketing either to contribute to it directly, or to work more effectively with marketing
counterparts at their publisher.
https://www.alpsp.org/Events/Introduction-to-Journals-Marketing/62349
Effective journals marketing (Level 2)
Wednesday 17 July, London
Who should attend: this course is an ideal next step for marketing executives, managers, etc who have attended the ALPSP 'Introduction to journals marketing' course OR who have several years’ experience of putting these principles into
practice but are now looking to expand their marketing skills.
https://www.alpsp.org/Training/Effective-Journals-Marketing-2019/62346
NB: an explanation of ALPSP course levels can be found here:
https://www.alpsp.org/Training
I hope the above is of interest to some of you …
Kind regards
Alison
*** Apologies for cross posting ***
Alison Smith
Marketing Executive
Association of Learned and Professional Society Publishers
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