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[image: Consumer Identities_Front cover_chosen.jpg] Intellect is delighted to announce the publication of* Consumer Identities: Agency, Media and Digital Culture <https://www.intellectbooks.com/consumer-identities>*, edited by Candice D. Roberts and Myles Ethan Lascity. This edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-Internet age into the possible future. Using an overview of the historical creation of consumer identity, *Consumer Identities* demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity. Grounded in the acknowledgement that identity is a constructed and contested space, the authors analyse emerging dynamics in contemporary consumerism, ongoing tensions of structure and agency in consumer identities and the ways in which identity construction could be influenced in the future. By exploring consumer identity through examples in popular culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics. *Table of Contents * *Acknowledgements* *Introduction* *Section I* Branding desire: Strategies of consumer affectation in early Classical Hollywood film The PushmiPullu of fandom MySpace music’s pivotal role in the digitalisation of music culture *Section II: Emerging dynamics in contemporary consumerism* A qualitative comparison of Mad Men fans in New Zealand and Italy ‘This is so bad, we have to watch it’: Acquiring subcultural capital through oppositional viewing strategies The cannibals: Consuming celebrity through digital mourning Brick by brick: De/reconstructing the children’s animated film genre *Section III: Ongoing tensions of structure and agency in consumer identities* I protest! A postcolonial critique of media fan activism in a globalised world Big data and Twitter: Finding the stepping stones in consumer communications Ethical consumerism in the emerging EU digital contract legislation *About the contributors* *About the editors* For more information please *click here <https://www.intellectbooks.com/consumer-identities>*. -- Katy Dalli | Marketing Executive A: Intellect, The Mill, Parnall Rd, Fishponds, Bristol BS16 3JG, UK E: [log in to unmask] W: www.intellectbooks.com T: +44 (0) 117 9589910 <+44%20117%20958%209910> <https://www.intellectbooks.com/> -------------------------------------------------------- MeCCSA mailing list -------------------------------------------------------- To manage your subscription or unsubscribe from the MECCSA list, please visit: https://www.jiscmail.ac.uk/cgi-bin/webadmin?SUBED1=MECCSA&A=1 ------------------------------------------------------- MeCCSA is the subject association for the field of media, communication and cultural studies in UK Higher Education. This mailing list is a free service and is not restricted to members. It is an unmoderated list and content reflect the views of those who post to the list and not of MeCCSA as an organisation. MeCCSA recommends that the list be used only for posting of information (for example about events, publications, conferences, lectures) of interest to members or to promote discussion of current issues of wide general interest in the field. Posts to the MeCCSA mailing list are public, indexed by Google, and can be accessed from the JISCMail website (http://www.jiscmail.ac.uk/lists/meccsa.html). Any messages posted to the list are subject to the JISCMail acceptable use policy, which states that users should avoid engaging in unreasonable behaviour, or disrupting the general flow of discussion on a list. For further information, please visit: http://www.meccsa.org.uk/ --------------------------------------------------------