An accessible introduction to the world of The Walking Dead, this book looks across platforms and analytical frameworks to characterize the fictional world of The Walking Dead and how its audiences make use of it. 

From comics and television to social media, apps, and mobile games, utilizing concepts derived from literary studies, media studies, history, anthropology, philosophy and religious studies, Matthew Freeman examines the functions and affordances of different digital platforms. In doing so, he establishes a new transdisciplinary framework for analyzing imaginary worlds across multiple media platforms, bolstering the critical arena of world-building studies by providing a greater array of vocabulary, concepts, and approaches. 

The World of The Walking Dead is an engaging exploration of stories, their platforms, and their reception, ideal for students and scholars of world-building, film and television studies, new media, and everything in-between.

Dr Matthew Freeman is Reader in Multiplatform Media at Bath Spa University, where he is Deputy Director of the Centre for Cultural and Creative Industries and Co-Director of the Centre for Media Research. He is the author/editor of Transmedia Archaeology in Latin America (2018), The Routledge Companion to Transmedia Studies (2018), Global Convergence Cultures (2018), Historicising Transmedia Storytelling (2016), Industrial Approaches to Media (2016), and Transmedia Archaeology (2014).