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Can I recommend the following paper to all those who feel that significant change in supply can be affected by ‘nudging demand’. This
behaviour change model of policy has been the hegemony for decades but does not show any sign of transforming large-scale systems of provision. The market does not transform itself, unless what it produces or the ways in which it produces it are rendered anathema.
We’ve seen this process with speeding, driving without seatbelts, smoking, using carcinogens etc., and these were banned. Plastic bags and straws more recently show a mixed, tiny carrot and limp stick response. With the challenge of totally destroying the
oil and gas industry and everything that it supports in the next decade, I don’t think advertising, information, tiny incentives or any amount of UX ‘nudging’ is going to cut the mustard.
https://journals.sagepub.com/doi/10.1068/a42282
Shove, E. (2010). Beyond the ABC: Climate Change Policy and Theories of Social Change. Environment and Planning A: Economy and Space, 42(6),
1273–1285. https://doi.org/10.1068/a42282
Best,
Noel
From: A forum for critical and radical geographers <[log in to unmask]>
On Behalf Of Julyan Levy
Sent: 16 March 2019 14:57
To: [log in to unmask]
Subject: Re: Agrarian reform
Thank you Hillary! I’m just thinking out load. Of course Persuade people all of the things you suggest. As I said UK is far smaller than USSR or China and so the comparison isn’t altogether useful. And yes, as I also state, education is
fundamental. Just thinking about all those large land owners … we are still feeling the impacts of William the Bastard and all the enclosures that followed thereafter… we are running out time, 12 year maybe, I don’t see food growing being treated as important
as maths any time soon :( really we need to transforming our agricultural system into small scale agroecological systems etc. 15 years ago.