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Practical plans for improving journal success. Wednesday 6 March 2019; London. The ALPSP Journal Development 1 workshop provides an essential practical introduction to the business of developing journals. The course is highly interactive and participants will undertake realistic exercises to familiarize themselves with methods of evaluating their current journal (or portfolio) and provide ideas on how they can introduce changes. Although familiarity with the scholarly publishing environment is required, part of the course will also involve discussion of the role of journals in today's research environment and will consider what threats and opportunities exist for current publishing models. Participants undertake practical exercises and review relevant industry examples to understand: - Why develop journals: where journals have come from and where they are going; what is the point of journals - who do they serve (and with what); what does development mean, and why do it - The big picture: what is changing in research communication and how this affects journal publishers and journals themselves; different dissemination and business models; challenges and opportunities - Developing a development plan 1, evaluation: where you get your information; using finance and feedback; comparing competitors; pulling it together into something useful (SWOT) - Developing a development plan 2, prioritizing and identifying the key objective - Developing a development plan 3, the plan: goals and actions; getting buy-in; reviewing and revising; risk management; case study - Putting it into action: practical exercise. Date: Wednesday 6 March 2019 Time: Registration and tea/coffee from 9:00; workshop 9:30; ends approx 17:00 Location: Prince Philip House, 3 Carlton House Terrace, London, SW1Y 5DG Tutors: Neil Scriven, Senior Editor, Springer Nature; Pippa Smart, PSP Consulting >>> Book your place via the ALPSP website >>> https://www.alpsp.org/Training/Journal-Development-1-2019/62354 *** Apologies for cross-posting *** Kind regards Alison Alison Smith Marketing Executive Association of Learned and Professional Society Publishers E: [log in to unmask]<mailto:[log in to unmask]>; W: https://www.alpsp.org<https://www.alpsp.org/> Follow us on Twitter @alpsp ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: Egale 1, 80 St Albans Road, Watford WD17 1DL UK ________________________________ DISCLAIMER: This email is confidential and intended solely for the use of the person(s) entitled to receive the confidential information it may contain. This email may contain information that is confidential and legally privileged. Any views or opinions presented are solely those of the author and do not necessarily represent those of ALPSP. If you are not the intended recipient, be advised that you have received this email in error and that any use, dissemination, forwarding, printing or copying of this email is strictly prohibited. If you have received this email in error please return it to the sender immediately and delete it completely from your computer system. ________________________________ lis-e-resources is a UKSG list - http://www.uksg.org UKSG groups also available on Facebook and LinkedIn Follow us on Twitter: https://twitter.com/UKSG