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Visitor Motivations for Selecting and AttendingInterpretive Programs or Events$499.00SKU: ms269 Offered by theNorthern State Conservation [log in to unmask]://www.collectioncare.org/visitor-motivations-selecting-programs Thisnew 4-week course offered by Prof. John Vevekra, Director of the HeritageInterpretation Training Center for the Northern State Conservation Center,focuses on exploring the research into what interpretive program or experiencetopics visitors want vs. the programs you may offer that they have little or nointerest in. The course looks at research into visitor motivations for interpretive program topic and delivery preferences, how to develop yourown visitor survey research, looking at the Experience Economy and Markets of One strategies toexpand your programs and experiences offerings to different market groups, and finally toreview your marketing plan and brochures to better reach visitors to tell them aboutyour new offerings. ContactPeggy at the Northern State Conservation Center for course details andregistration information or go to the course web site page noted above for more content details. [log in to unmask]

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