((apologies for crossposting and xmasposting)) ParticipAD, a PCR ebook, is ready and available here: ParticipAD, un ebook de PCR, está listo y disponible aquí: http://lasics.uminho.pt/ojs/index.php/cecs_ebooks/issue/view/244 ParticipAD – Participatory advertising: a global perspective with a Latin American focus / Publicidad participativa: una perspectiva global con un enfoque latinoamericano Editors: Ana Duarte Melo & Marcela Duque ISBN: 978-989-8600-77-6 2018, December Edited by Ana Duarte Melo and Marcela Duque the ebook is the result of many contributions from researchers, advertising professionals and activists, and provides a variety of perspectives on the participatory dimension of advertising. Editado por Ana Duarte Melo y Marcela Duque, el libro electrónico es el resultado de muchas contribuciones de investigadores, profesionales de la publicidad y activistas, y brinda una variedad de perspectivas sobre la dimensión participativa de la publicidad. What is ParticipAD? ParticipAD, short for Participatory Advertising, is a concept based on the participatory and interventionist potential of advertising. This book presents critical reflexions as well as cases of alternative uses of advertising, whether as a system, a modus operandi or simply as a code, for purposes other than the conventional profit, revenue and economic drivers, focusing instead on its participatory scope, as a tool for peace, social change and citizenship. Que és ParticipAD? ParticipAD, abreviatura de publicidad participativa, es un concepto basado en el potencial participativo e interactivo de la publicidad. Este libro presenta reflexiones críticas, así como casos de usos alternativos de la publicidad, ya sea como un sistema, un modus operandi o simplemente como un código, para fines distintos del enfoque convencional en beneficio, ingresos y motor económico, centrándose en su alcance participativo, como una herramienta para la paz, el cambio social y la ciudadanía. Contents | Sumario What is ParticipAD? Perspectives on participatory advertising Ana Duarte Melo, Marcela Duque, Nico Carpentier & Siddharth Chadha Que és ParticipAD? Perspectivas sobre publicidad participativa Ana Duarte Melo, Marcela Duque, Nico Carpentier & Siddharth Chadha Outside the comfort zone: participation and advertising Fuera de la zona de confort: participación y publicidad Nico Carpentier Advertising as a platform for consumer-citizen participation and citizenship La publicidad como plataforma para la participación del consumidor-ciudadano y para la ciudadania Ana Duarte Melo Decoding advertising on the social sphere Decodificando la publicidad en la esfera social Sara Balonas The Bulletpen Alejandro Bermudez El Balígrafo Alejandro Bermudez Para la guerra nada: publicidad y acción ciudadana en Bogotá sobre el conflicto armado colombiano For the war nothing: advertising and citizen action in Bogota over the Colombian armed conflict Ana Guglielmucci & Carlos Santacruz El framing y la agenda setting dentro del proceso de paz Framing and agenda setting within the peace process Camilo Perdomo Memoria urbana de Bogotá – diseño de aplicación para dispositivos digitales y creación de un museo urbano virtual para Bogotá Urban memory of Bogotá – application design for digital devices and creation of a virtual urban museum for Bogotá Andrés Novoa, Carlos Santacruz & Javier Posso Galería contemporánea de arte popular cartagenero – publicidad vernácula Contemporary gallery of Cartagena de Indias’ popular art – vernacular advertising Javier Posso Re-thinking sustainability in community video: a case against private sector involvement in community video projects in India Repensando la sostenibilidad en el video comunitario: un caso contra la participación del sector privado en proyectos de video comunitario en India Siddharth Chadha -------------------------------------------------------- MeCCSA mailing list -------------------------------------------------------- To manage your subscription or unsubscribe from the MECCSA list, please visit: https://www.jiscmail.ac.uk/cgi-bin/webadmin?SUBED1=MECCSA&A=1 ------------------------------------------------------- MeCCSA is the subject association for the field of media, communication and cultural studies in UK Higher Education. 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