**With apologies for cross-posting**

 

The ESRC-funded Consumer Data Research Centre at the University of Leeds is currently offering the following course in January 2019:

 

 

Spatial Modelling for Retail Analytics

28^th Jan 2019 @ 9:30 am - 4:30 pm

Leeds Institute for Data Analytics, University of Leeds 

Course Tutors: Drs Andy Newing and Nick Hood

This one-day course introduces participants to sophisticated spatial analysis and spatial modelling approaches that can be used to understand retail sector dynamics. We focus on the analysis of complex interactions between retail demand (consumers) and the retail supply side (retail stores). The tools that we introduce are applied widely by the commercial retail sector and we reflect on the important link between academia and industry in the continual development of these modelling approaches. We introduce participants to statistical and spatial modelling using simulated data related to UK consumers. These include regression and powerful industry-standard spatial interaction (or gravity) modelling. The course is taught via a series of fully supported hands-on practical sessions, interspersed with short lectures and group activities. This provides an applied and theoretical perspective, with examples drawn from the UK but relevant in a number of international contexts.

This course follows on from the CDRC training course Introduction to GIS and Spatial Analysis for Retail Applications which ran on the 15^th October. Aside from a brief recap of key spatial analysis techniques and spatial data sources, this course teaches entirely new content. It is suitable for those who attended the introductory course and also those wanting a stand-alone course in retail modelling. Participants will leave with a clear practical awareness of model-based spatial analysis techniques commonly applied in retail analytics. Participants may also think differently about their own consumer behaviours having undertaken this course!

Who is the course suitable for? This course is designed for participants who have some experience of spatial analysis using GIS, but no prior knowledge of statistical or spatial modelling is required. Participants are likely to be PhD students or researchers looking to use spatial modelling to enhance their analysis of retail/consumer data in. The course will signpost participants towards CDRC and freely available data resources which would enable them to extend these analysis in their subsequent work.

 

Cost:

£70 (students)

£120 (academic, public and charitable sector employees)

 

Please click on the title for more information on content or to make a booking.

Please email Kylie Norman for further information or if you are booking using a Leeds internal account.

 

Best Wishes,

 

Kylie Norman

Administrative Assistant

Consumer Data Research Centre (CDRC)

 

Leeds Institute for Data Analytics (LIDA)

Level 11, Worsley Building

University of Leeds

LS2 9JT

 

Email: [log in to unmask]

Tel: 0113 3430242

Please visit our website: http://cdrc.ac.uk