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italian-studies: Scholarly discussions in any field of Italian studies Dear colleagues, please find below a call for articles for a special issue of RIELMA (Revue Internationale d'Etudes en Langues Modernes Appliquées / International Review of Studies in Applied Modern Languages) from Babes-Bolyai University (Cluj-Napoca, Romania). This special issue that i am co-editing is entitled Migrations, economy and societies: from cultural transfers to "identity marketing". Best, Frédéric Spagnoli Frédéric SpagnoliAssociate Professor Italian StudiesHead of the Italian DptUniversité de Franche-ComtéBesançon France Call for articles Migrations, economy and societies: from culturaltransfers to “identity marketing” Special issue of RIELMA (Revue Internationale d’Etudesen Langues Modernes Appliquées / International Review of Studies in AppliedModern Languages) Babeş-Bolyai University (Cluj-Napoca, Romania) Editors: Frédéric Spagnoli (University ofBourgogne-Franche-Comté), MihaelaToader, Manuela Mihăescu, AlinaPelea (Babeş-Bolyai University) About forty yearsago, French universities started to create degrees combining Modern Languagesand Business Studies in order to suit the needs of companies, especiallyindustrial ones. These Bachelors and Masters in Applied Modern Languages(“Langues Etrangères Appliquées”) soon became very attractive and, from the1990s onward, other universities started offering similar degrees, for instancein Romania, in French-speaking Africa and in some Middle East countries such asLebanon and Egypt. According to the International Association of Applied ModernLanguages (AILEA, https://anlea.org/lailea/universites-membres/), LEA degreesare today present in eleven different countries from South America to Asia.From a broader perspective, especially in Northern Europe and in North America,more and more degrees are offering students courses combining Modern Languagesand Business Studies. Graduates of such degrees are therefore induced to workin very different socio-economic contexts. Though verydifferent from each other, the geographical areas just mentioned have all beenshaped by migration, be it emigration or immigration, and this has led tonumerous cultural transfers over time. A new kind of work relations hasappeared, especially within multinational companies but also with foreignpartners and within different countries. As a consequence, interculturalmanagement and cultural transfers are becoming more and more important ininternational marketing as well as in entrepreneurship theories and practices.In our era of ongoing globalization, saying that “Culture precedes economy” hasnever seemed so appropriate and integrating a cultural dimension ininternational trade relations is essential as mainly underlined by theorists of“glocalisation” and by the many followers of a “think global act local”strategy. It is interestingto note that various marketing, communication, and advertisement strategies ofour time are often based on models inspired by other historical eras, from theantiquity to the nineteenth century. For instance, the 29 million Italians thatmigrated between 1870 and 1970 and their descent have contributed to thedissemination of an Italian culture worldwide, along with so-called Italianproducts that have been adapted to the host country over time. This has led toan imagined representation of antiquity in advertisements but also to a senseof identity given to certain products such as pizzas or even an idealization ofthe Mafia as seen in TV series such as Gomorra or The Sopranos.Since the 1980s, Italy has gradually become a country of immigration, whosemigrants nowadays play an essential part in the Italian economy, especially inthe mainstays of the famous Made in Italy economic model, i.e. fashion,machine tools, and food-processing industries. Made in Italy and allthese Italian products are therefore of great significance, not only insofar asthey represent the ancestral land, but also for immigrants who work in thosecompanies and move back after a while to their country, like for instanceRomanians that open Italian restaurants once back in the land of Dacians. The very representative example of Italy is far frombeing the only one and this issue deserves to be examined from a broadergeographical and chronological perspective. We could therefore study culturaltransfers resulting from migration and how these transfers have given birth tonew products that could be considered ethnic, such as Africa Cola, Elsass Colaand Quick halal. We could therefore look at how these different products haveled to a new type of entrepreneurship that could be called “Identitymarketing”. It could be interesting to study such issues in other eras,especially by looking at the large empires of the past whose economies can be considered“globalized” on their scale. We expect to receive submissions coming fromdifferent fields in order to best grasp those complex issues, as a reflectionof the interdisciplinarity of Applied Modern Languages degrees (civilization,marketing and international trade, intercultural communication, translation…)as well as a reflection of different cultural and historical environments.Building on these rich and diverse participations, the objective is to makeModern Languages and Business Studies students more aware of cultural transfersin business relations, in particular when they involved different languages anddifferent cultures. We expect proposals of around 300 words accompaniedwith a short biographical notice by 15 January 2019 at the following address: [log in to unmask] Complete articles, not to exceed 25,000 characters (ca. 4000 words),should be sent by 15 June 2019 at the latest (see schedule below). Workinglanguages are French, English, German, Italian, Portuguese and Spanish, wetherefore accept proposals in all these languages. Schedule 15 January 2019: deadline for proposals submissions Mid-February 2019: announcement of selected proposals 15 June 2019: reception of full articles 31 July 2019: feedback from the peer-reviewers 15 September 2019: final reception of articles November 2019: publication ********************************************************************** To join the list, send the message: subscribe italian-studies YOUR NAME to: [log in to unmask] To send a message to the list, address it to: [log in to unmask] To leave the list, send the message: unsubscribe italian-studies to: [log in to unmask] In order to report problems or to contact the list's owners, write to: [log in to unmask] For further information, visit our web site: http://www.jiscmail.ac.uk/italian-studies