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Might be a bit off-track but valid for points towards comms.  The emphasis
is government but can easily be applied to other sectors.

Don't let bright digital ideas be killed by poor comms
https://danslee.wordpress.com/2018/09/24/local-digital-dont-let-bright-digital-ideas-be-killed-by-poor-comms/


On Tue, 25 Sep 2018 at 12:21, James Morley <[log in to unmask]> wrote:

> Everywhere I have worked, it has been clear that the more lively side of
> digital comms - and especially social media - has been the disorganised
> diaspora of individual projects and personal accounts of curators,
> volunteers and even ex members of staff etc. No coincidence to me that
> where there have been attempts to 'organise' this it has certainly not
> achieved any enlivenment!
>
> That's not arguing against a comms plan, but just that it should be
> enabling not controlling..
>
> James
>
>
> ---
> James Morley
> Projects: www.catchingtherain.com
> Twitter: @jamesinealing <https://twitter.com/jamesinealing> /
> @PhotosOfThePast <https://twitter.com/photosofthepast>
>
>
> On Tue, 25 Sep 2018 at 11:55, Kate Smith <[log in to unmask]>
> wrote:
>
>> Hi Andrew,
>>
>> Ah, I do follow Rob MacFarlane (after a while the effect wears off a bit
>> on twitter, but I've liked his measured pantheism and also read a few of
>> his books. I try not to fawn too much! ;-)
>>
>> The 'why do you want more liveliness' bit is actually easy to answer --
>> lots of people doing useful professional work internationally, loads of
>> them following a near-zombie account which doesn't do much -- they'd all
>> benefit from talking more to each other, networking and sharing good
>> practice >>> the sum of good in the world will be increased. So, in a way
>> that isn't always the case on social media, I'm seeking a bit of fizz to
>> promote a solid good, rather than because that's what everyone does. Much
>> as LinkedIn is an obvious professional venue in theory (and we're doing
>> some research about where people 'live' on social media) - in practice I
>> suspect people are on twitter and FB because they are more fun.
>>
>> Cheers,
>> Kate
>>
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-- 
Mar Dixon
Mobile:  +44 (0) 7800 539 065
mardixon.com <http://www.mardixon.com/> :: @mardixon
<http://www.twitter.com/mardixon>

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