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* apologies for cross-postings * Challenging Library Branding A special session in the 7th International Conference on Typography & Visual Communication (ICTVC) Patras, Greece, 19-21 June 2019 INTRO: Experts claim that branding is more than the sum of its parts, being -among others- the establishment of an identity, the visual and aesthetic representation, the marketing priorities and the audience solicitation, the reflection of cultural characteristics and so on. But branding libraries is a difficult task, as certain constituents are missing from this equation. Libraries are organizations that operate in an environment where competition coexists with cooperation, value is hard to be assessed, serving communities can be idiosyncratic, and balancing between serving, conserving and progressing is a very stretching exercise. In this special session of the 7th ICTVC we are seeking for intriguing cases of library branding development and application. Papers are invited to take into consideration the changes in the sociopolitical, economic and cultural environment, the advances in library spaces and the symbiosis of physical and digital, as well as the impact of new technologies on their library branding research. WHO: This session is primarily addressed to library and design professionals who have worked the last four years on studying, developing and applying library branding cases. If you cannot decide if this session is for you, please email the coordinator Giannis Tsakonas at [log in to unmask] WHAT: Papers submitted to the ICTVC scientific committee should describe work that has neither been previously published nor is under review by another conference. Proposals for individual speakers should be for 30-minute presentations and must include the following: 1. Title 2. Speaker(s') names 3. Abstract (300 words) 4. Speaker biography (100 words) 5. Contact information Submission of proposals for this session will be streamlined as the rest submissions through EasyChair, a comprehensive conference paper management system, which can be found at https://easychair.org/conferences/?conf=7thictvc2019. Please add [Library Branding Session] as keyword when submitting. Deadline for submissions: 31 October 2018. SELECTION CRITERIA: The evaluation criteria include: relevance of the topic to the conference theme, quality and clarity of the abstract, originality and timeliness of the topic. NOTIFICATION OF ACCEPTANCE: The Scientific Committee will respond no later than 20 February 2019. SPEAKER BENEFITS: Each main speaker will be registered to attend the conference at no cost; in case of several authors, a reduced fee (50%) will be available. In accepting a proposal, ICTVC does not make any financial commitment to the speaker, such as paying a fee or reimbursing travel expenses. SPEAKER OBLIGATIONS: As part of their obligations, speakers are required to provide a suitable abstract of their presentation, including images as appropriate that might be printed in a volume that will be distributed to all participants. All content will be provided with a CC-BY license. MORE ABOUT ICTVC: The 7th ICTVC will take place from 19 to 21 June 2019 in Patras, Greece. The conference will be organised by the Institute for the Study of Typography & Visual Communication in collaboration with the Library & Information Centre of the University of Patras and will be supported by academic and professional organisations. A series of workshops will precede the conference and a range of exhibitions will frame and enrich the main event. Since its inception in 2002, ICTVC has been established as one of the most prominent international events in its field. Supporting open, meaningful dialogue, the conference attracts people from many different countries and disciplines who share a passion for research, education, and practice in relation to typography and visual communication. ICTVC’s thematic areas are informed by its previous events, and formulated in response to the sociopolitical, economic and cultural environment. It places this discourse in the context of the impact of new technologies on research, theory, history, education and practice in typography, printing, publishing, and other visual communication disciplines. The 7th ICTVC 2019 theme is "Challenging design paths". We will examine the value of design for visual communication and provoke participants to challenge current assumptions. You may find more about ICTVC at http://ictvc.org/2019/. ######################################################################## To unsubscribe from the LIS-LINK list, click the following link: https://www.jiscmail.ac.uk/cgi-bin/webadmin?SUBED1=LIS-LINK&A=1