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Good point Dea! Always worth being aware of the cultural context of your target audience. Something that makes sense to the writer (because of age, background etc) may have no resonance with the reader! Kind Regards Sarah Oswald Creator, connector, coach 07989 656 690 > On 20 Jul 2018, at 09:33, Dea Birkett - Circus250 <[log in to unmask]> wrote: > > Sarah > > Totally agree. At TextWorkshop we use a rhetorical question as one of many suggested hooks. > > And we believe that ‘dumbing down’ is a bit of a red herring – but ‘dulling down’ isn’t. And dulling is what ‘This is a …’ is all about. > > Good writing needs a hook to reel people in. Let us know if we can help you find one! > > Warmest > Dea > > Dr Dea Birkett > Co-Director > > www.textworkshop.co.uk > > @textworkshop > > > > From: "List for discussion of issues in museum education in the UK." <[log in to unmask] <mailto:[log in to unmask]>> on behalf of Sarah Oswald <[log in to unmask] <mailto:[log in to unmask]>> > Reply-To: Sarah Oswald <[log in to unmask] <mailto:[log in to unmask]>> > Date: Friday, 20 July 2018 09:26 > To: <[log in to unmask] <mailto:[log in to unmask]>> > Subject: Re: Opinion please > > Faith > > It certainly isn’t dumbing down at all. Questions in titles provide a powerful hook to engage the reader and draw them in. Good interpretive writing is about considering the reader / audience and creating layers to allow them to access the level of information that works for them. > > Its something I encourage as best practice when I run interpretive writing training sessions. Happy to chat further directly if it will help. > > Kind Regards > > Sarah Oswald > Creator, connector, coach > 07989 656 690 > > > <PastedGraphic-2.png> > > > > >> On 20 Jul 2018, at 09:14, Faith Carpenter <[log in to unmask] <mailto:[log in to unmask]>> wrote: >> >> Hi Gemmers >> A nice opinion question. >> I'm making some panels for a general audience, mainly families. I'm heading each chunk with a question such as 'What was the space race?' 'What was the cold war?' etc but have been told that this is 'for infants' and 'dumbing down'. >> I thought it was a more engaging style than 'The cold war was' and 'The Space Race was'. >> What do you think? >> Kind regards, >> Faith Carpenter MA >> Director, The Company Curator Ltd www.thecompanycurator.co.uk <http://www.thecompanycurator.co.uk/> & The Private Curator www.theprivatecurator.co.uk <http://www.theprivatecurator.co.uk/> >> Office: 01367 241237 >> Mobile: 07842 320691 >> + + + + + + + + + + + + + + + + + + + + GEM list: Contact the list owner for assistance at [log in to unmask] <mailto:[log in to unmask]> Anyone can join for free at any time by sending this message to [log in to unmask] <mailto:[log in to unmask]>: Join GEM Firstname Secondname Include only the text above, without email signature etc. The title of the email doesn’t matter. 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