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Dear Colleagues,

We are pleased to inform you that the last London PUS Seminar of this academic year will be taking place on Wednesday 20 June 2018 at 4.15pm in Room QUE328 at LSE (map here http://www.lse.ac.uk/mapsAndDirections/home.aspx). Dr Mathew Paskins, LSE, will give a talk titled “About TIME: reading science journalism in 20th century mass market newsmagazines.”. Further details and an abstract are below.
 
As usual, all are welcome and there is no need to book a place.  We hope to see you on 20 June.
 
Best wishes
Jane Gregory, Martin Bauer, Simon Lock, Melanie Smallman
 
 
London PUS Seminar
4.15pm Wednesday 20th June 2018
Room QUE328, LSE
Dr Matthew Paskins, LSE
 
About TIME: reading science journalism in 20th century mass market newsmagazines.
Between its first issue in 1923 and the end of the twentieth century, TIME magazine devoted some nine million words to coverage of science, technology, and medicine. What happens if we try to read them now? It turns out that some of the frameworks through which we conventionally think about science journalism in the twentieth century are severely tested by the particularities of past scientific coverage, in the form of episodes and details from the past ranging from the worldwide outbreak of parrot fever to Henry Ford's puzzling chemical endeavours. Because the historical archive of popular science is not quite what we imagine it to be, we can use it to think critically about some aspects of public understanding of science in the present. This talk spells out some of ways of doing that, drawing on close readings of particular stories and corpus analysis techniques of thousands of others. It also compares TIME's distinctive styles of science journalism with those of some of its obvious and less obvious competitors.


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