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Dear Richard, You cannot remain in gestalt theory when approaching design. Understanding what objects or structures of sensory information mean, is the key to understanding how we design. As humans we swim in sensory data, our perception hunts and identifies sensory structures - structures of molecules for taste and smell, structures of sounds, frequencies, and audio events such as when speaking for Audio sensory, frequencies of light and visual compositions for sight, and structure of surfaces and tactility for touch. Each structure may be linked in our brain to a meaning according to our own experiences and thinking. To communicate what structures can mean to other, we must understand what is their own thinking and sets of experiences that would lead their own brain in reaching the desired meaning. Communication is a very important to humans in general. I recommend that you read Krippendorff's Semantic Turn, and if you have interest in touch on the neurosciences that is behind design also my own thesis - Exploring universal Structures in design. Best of Luck. *Yoad David Luxembourg * BA (DAE <http://www.designacademy.nl/>,2004), MA (MAHKU <http://www.mahku.nl/>,2006) Ph.D (University of Porto <http://www.up.pt/>, 2015) Creative Direction at Elementum by Daniela Pais <http://www.luxuryistohavesimplethings.com/> LinkedIn <http://nl.linkedin.com/pub/yoad-david-luxembourg/5b/95a/69a> Website <http://yodalux.wordpress.com> On 16-5-2018 12:23, Richard Herriott wrote: > Dear Ph.D listers: > > I am currently looking into Gibson´s theory of perception after having looked into Gestalt theory. I can see lots of examples of how Gestalt theory can be applied to design. For Gibson the matter is less clear if one is concerned not with physical affordances (handles, buttons, levers). The optical examples usually listed are the converging ladder, the compessed lines and the way proximity to the horizon affects how we perceive size. > > Can anyone point to a paper or article etc where the design consequence for 3D objects are outlined? Why does an industrial designer need to worry about converging ladders etc in the way the Gestalt Laws such as > Pragnanz and proximity matter? > > Regards, > > Richard > > > ----------------------------------------------------------------- > PhD-Design mailing list <[log in to unmask]> > Discussion of PhD studies and related research in Design > Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design > ----------------------------------------------------------------- ----------------------------------------------------------------- PhD-Design mailing list <[log in to unmask]> Discussion of PhD studies and related research in Design Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design -----------------------------------------------------------------