With apologies for cross-posting

 

Effective Journals Marketing -  20 June 2018

 

The journal publishing landscape is shifting, creating new challenges for journals marketing. This highly interactive workshop is perfect for marketing professionals looking to expand their understanding of this dynamic environment and apply different marketing techniques, such as channel marketing and using personas, to best achieve their journal’s objectives.

 

Very interactive and easy to understand - I could ask questions at any point. . Segmented approach really useful and I enjoyed learning from the experts!”

Kate Smith, Maney Publishing

 

Key course information and content

 

* Changing business models: their impact on marketing

* Changing products: what do customers want?

* Changing customers: new markets, personalization and community building

* Changing organizations: new competitors, branding, positioning

* Marketing to end-users, authors and librarians: key objectives and tactics

* Extending the marketing toolkit: search engines, social media, digital media etc.

 

Date: Wednesday 20 June

Location: Prince Phillip House, London SW1

Tutors: Naomi Blumsom, SAGE Publishing and Emma Watkins, IOP Publishing

 

ALPSP Members! - book this course by 20 March to receive our Early Bird discount

 

For full course details and booking please visit:  https://www.alpsp.org/Training/Effective-Journals-Marketing/52769

 

Thank You!

 

Heidi Russell-Jones

Marketing & Communications Executive

The Association of Learned& Professional Society Publishers

E: [log in to unmask] T: +44 (0)1727 812777

W: www.alpsp.org Follow us on Twitter: @alpsp

 

Working Hours: Mon, Tue, Thurs, Fri 9.15-2.45 Wed 8.30 -5.00