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With apologies for cross-posting Effective Journals Marketing - 20 June 2018 The journal publishing landscape is shifting, creating new challenges for journals marketing. This highly interactive workshop is perfect for marketing professionals looking to expand their understanding of this dynamic environment and apply different marketing techniques, such as channel marketing and using personas, to best achieve their journal's objectives. Very interactive and easy to understand - I could ask questions at any point. . Segmented approach really useful and I enjoyed learning from the experts!" Kate Smith, Maney Publishing Key course information and content * Changing business models: their impact on marketing * Changing products: what do customers want? * Changing customers: new markets, personalization and community building * Changing organizations: new competitors, branding, positioning * Marketing to end-users, authors and librarians: key objectives and tactics * Extending the marketing toolkit: search engines, social media, digital media etc. Date: Wednesday 20 June Location: Prince Phillip House, London SW1 Tutors: Naomi Blumsom, SAGE Publishing and Emma Watkins, IOP Publishing ALPSP Members! - book this course by 20 March to receive our Early Bird discount For full course details and booking please visit: https://www.alpsp.org/Training/Effective-Journals-Marketing/52769<%20https:/www.alpsp.org/Training/Effective-Journals-Marketing/52769> Thank You! Heidi Russell-Jones Marketing & Communications Executive The Association of Learned& Professional Society Publishers E: [log in to unmask]<mailto:[log in to unmask]> T: +44 (0)1727 812777 W: www.alpsp.org<http://www.alpsp.org/> Follow us on Twitter: @alpsp Working Hours: Mon, Tue, Thurs, Fri 9.15-2.45 Wed 8.30 -5.00 [ALPSP_logo_cropped for signature] ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: Egale 1, 80 St Albans Road, Watford WD17 1DL UK ________________________________ DISCLAIMER: This email is confidential and intended solely for the use of the person(s) entitled to receive the confidential information it may contain. This email may contain information that is confidential and legally privileged. Any views or opinions presented are solely those of the author and do not necessarily represent those of ALPSP. If you are not the intended recipient, be advised that you have received this email in error and that any use, dissemination, forwarding, printing or copying of this email is strictly prohibited. If you have received this email in error please return it to the sender immediately and delete it completely from your computer system. ________________________________