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Join us tomorrow for this talk at the University of Westminster, and also for the drinks after.
Datafication, Trump and the Politics of Personalised Economies
Jennifer Pybus (Kings College):
Date: Thursday, 15 Feb 2017
Time: 1700-1900
309 Regent Street, W1B 2HT
Room: 152 - Cayley Room
Registration:
https://www.eventbrite.co.uk/e/datafication-trump-and-the-politics-of-personalised-economies-tickets-42204621158
The inventor of the Worldwide Web, Tim Berners-Lee marked it with three collective challenges: 1) the loss of control of our personal data, 2) the concentration of ownership and algorithmic practices which are facilitating the intensification
and spread of misinformation and 3) the need for more accountability and regulation around political advertising. When all of these concerns are taken together, a new challenge emerges: the intensification of personalised economies, predicated on the content
silos we increasingly operate within on digital platforms.
Jennifer Pybus’ talk will consider how advertising platforms like Facebook or companies like Cambridge Analytica leveraged vast amounts of data to produce granulated, psychographic profiles that match voters with targeted political messages as it was the case
with the first Facebook President, Donald Trump. Should datafication be uniquely understood as an economic process? Or should be equally discussed as a means to garner political influence?
About the speaker
Dr. Jennifer Pybus is a Lecturer in Digital Culture and Society at King’s College London. Her research focuses on the diverse ways in which our digital lives are being datafied, turned into social big data that fuels our increasingly personalised, data intensive
economy. Her current research is looking at the politics of datafication and everyday life, specifically in relation to those critical points of tension that lie at the intersections between digital culture, Big Data and emerging advertising and marketing
practices. Part of this work focuses on the political economy of social media platforms, display ad economies, the analytics of search engine optimization and the rise of new sites wherein data can be exchanged for value, particularly within the mobile ecosystem.
Further seminars:
Thu 1 Mar
Christian Fuchs [University of Westminster]: Digital Demagogue: Authoritarian Capitalism in the Age of Trump and Twitter
Thur, 15 Mar
Carey Jewitt [Knowledge Lab, UCL]: Ways of Feeling: Exploring Remote Personal Touch Communication
Thur, 29 Mar
Roza Tsagarousianou [University of Westminster] Dangerous ‘Others’: The Politics of Securitisation of Europe’s Muslims
Thu, 12 Apr
Book launch: The Routledge Companion to Media and Activism
The University of Westminster is a charity and a company limited by guarantee. Registration number: 977818 England. Registered Office: 309 Regent Street, London W1B 2UW.
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