Good morning,
The theme of 2018's Visitor Studies Group conference, ‘Big data, big opportunities?’, might be of interest to some here. We hope to have a lively and productive conference.
Natural History Museum, London; Thursday 8th - Friday 9th March
For visitor studies, big data potentially provides the ability to better understand our visitors and non-visitors and keep our museums, galleries, heritage sites and other attractions relevant and focused around diverse audience needs. These opportunities are not, however, without their challenges. This conference will examine these issues and critically assess the role and use of big data.
Key themes will include getting started with big data, data sources within and outside organisations, experiences and insights from practitioners from both within and outside our sector, and GDPR compliance. The conference is relevant for people conducting research of all scales, including qualitative researchers who want to add larger data sets to their work through to smaller museums who may not have the resources or budgets to employ researchers.
Our keynote speakers, Angie Judge (Chief Executive, Dexibit) and Lauren Sager Weinstein (Chief Data Officer, Transport for London) will share perspectives from the cultural and commercial sector. Practitioners and researchers from the British Museum, Cambridge City Council and the University of Cambridge Museums, the University of Oslo, the Museum of Science Boston, the Market Research Society and more, will continue to develop the conversation throughout both days,
More details and links to purchase tickets can be found here: http://visitors.org.uk/conference-2018/
With best wishes,
The VSG Committee
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