The
Heritage Interpretation Training Center
New
Course
Planning for
Interpretive Experiences.
Employing The
Experience Economy, Markets of One and Experiential Planning Concepts and
Strategies For Heritage Sites and Attractions Interpretive Planning.
Thirteen Units,
3.0 CEU Credits
Course tuition
$300.00
Are you ready for e-LIVE interpretive training? JVA is pleased to announce the development of
our new e-Live interpretive training course developed and offered by John Veverka's Heritage Interpretation Training Center (now offering 38 college level courses in heritage interpretation).
This is a University level course on how to develop interpretive
plans - using "The Experience Economy, Markets of One and Experiential
Planning" concepts for developing innovative interpretive experiences for
parks, museum, historic sites, zoos, botanical gardens and related interpretive
heritage sites and organizations, as part of the overall interpretive planning process.
For Example, the "Markets of One" concept and experience development is a
planning approach to greatly expand your interpretive programs, services, or
self-guiding experiences. As an example,
if you have a self-guiding trail with "one" trail guide or set of
panels, with "Markets of One" you can expand the trail guide
library for that one trail to 10, 20 or more different trail guide
experiences. So for that one trail, you
can have guides that reflect:
* Introductory, medium or advanced knowledge and content levels.
* A summer, autumn, winter and spring version of the trail guide.
* Trail guides with different themes (invasive plants, seasonal
flowers, etc.).
* Trail guides for different market groups (students vs. topic
experts).
* Trail guides in different languages (Spanish, French, English,
etc.).
So a visitor can go to your web site; select the trail they want
to walk, then go to your web site "trail guide experience library"
and then select: 1) the topic or theme they would like, 2) the season the theme
would reflect (like spring wildflowers),
the knowledge level they would like (from novice to expert), and 4) the
language they would like the guide printed in. Their guide would show up on your (or theirs)
computer screen, and, for a fee or for free (on recycled paper or sent to their
smart phone) you click on print or SEND. You get the trail guide that has
been "customized to your interests, etc. and go on your way.
This concept can apply to a range of interpretive services, from
exhibit gallery guides to outdoor trails and historic community walking
tours. Mass Customization - that's
one tool for the future of interpretive program and services development.
Each participant will receive an e-book copy of John Veverka's
text book: Advanced Interpretive Planning,
as well as other support materials and training aide resources.
Visit the course web site page for Course Content and Units and
related registration and tuition details.
As with all of our courses, you can start this course at any time,
work on the course at your own pace, and use the course to create actual products
for your site, agency or organization.
As an e-LIVE course you can also talk with the course instructor any
time you would need to, just like a live college course at a college or
university.
If you have any questions please feel free to contact me.
John Veverka
Director, Heritage Interpretation Training Center
Certified Interpretive Planner and Trainer
Sr. Instructor, Kansas State University Global Campus.