Dear Jenny,
Our Visitor Services Manager has emailed the info below (highlighted)- hope this helps.
Cathy Silmon
Head of Learning
Chiltern Open Air Museum
01494 875542
-----Original Message-----
From: Sian Hammerton-Fraser
Sent: 15 January 2018 11:01
To: Cathy Silmon <
[log in to unmask]>
Subject: RE: Gift Aid
Hi Cathy
Our experience is that, when presented as we currently do, over 80% of our visitors contribute Gift Aid, making us between £10,000 - £25,000 each year. In the past, our advertised ticket prices didn't include Gift
Aid, which made it much easier for visitors not to pay it. When the decision was made to re-structure our pricing to include the Gift Aid, we saw a significant improvement in the number of visitors agreeing to contribute. We do still find that there are a
few who, even though they're eligible, insist on paying the non-Gift-Aid rate but that's entirely up to them.
Our Ticket Officers' "spiel" when a visitor arrives is along these lines:
"Our pricing includes a 10% voluntary Gift Aid donation. If you're a UK tax payer and are happy to pay this, then we can reclaim an extra 25% from the government on top of the amount you've paid, at no cost to yourself.
This makes a great deal of difference to our charity."
Happy to answer any more questions.
Thanks,
Siân
Siân Hammerton-Fraser
Visitor Experience Manager
Chiltern Open Air Museum, Newland Park, Gorelands Lane, Chalfont St Giles, Buckinghamshire, HP8 4AB
www.coam.org.uk01494 871117
Chiltern Open Air Museum is a registered charity (no. 272381) inspiring present and future generations with stories of Chilterns historic buildings, people and places. Why not help keep the memories alive by leaving a gift in your will to the Museum?
http://www.coam.org.uk/ways-of-giving/
Please consider the environment before printing this email
-----Original Message-----
From: Cathy Silmon
Sent: 12 January 2018 15:00
Subject: FW: Gift Aid
Hi Sian,
Are we able to give any advice on this?
Cathy Silmon
Head of Learning
Chiltern Open Air Museum
01494 875542
-----Original Message-----
From: List for discussion of issues in museum education in the UK. [
mailto:[log in to unmask]] On Behalf Of Jennifer Horseman
Sent: 12 January 2018 14:30
Subject: Gift Aid
Hi all,
Our Operations Manager has asked me to enquire what your experience is with visitors Gift Aiding on purchases: roughly what percentage do you find agree to Gift Aid?
Thanks!
Jennifer
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