Hi all,
I have a question for any colleagues whose organisations undertake profiling.
I have had a question from our marketing team as to whether it is ok for them to use current donors’ email addresses (we have the consent to use these email addresses for marketing purposes) via Facebook to see out lookalikes.
The actual process is anonymous and the current donors email addresses are not disclosed to anyone and the ‘new lookalikes’ just receive the marketing information.
I know that profiling is going to be covered in our revised privacy policy but do colleagues think that we also need to get explicit consent from our current donors for the use of their email addresses in this way?
Many thanks
Jackie
Jacqueline Barlow
Data Protection Manager
Centrepoint, 25 Camperdown Street, London E1 8DZ
T
020 7423 6884
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