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Call for papers at the 18th World Congress of the IUAES, July 16-20, 2018,
Florianopolis, Brazil.

Deadline for abstract's submission: 28 February 2018.

http://www.inscricoes.iuaes2018.org/trabalho/view?ID_TRABALHO=361


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ON DEMAND. EXPLORATIONS ON COMMISSIONED AUDIOVISUAL PRODUCTIONS.



Convenors: Alex Vailati (Federal University of Pernambuco, Brazil), Gabriela
Zamorano (El Colegio de Michoacán, Mexico)


Keywords: Visual Anthropology, Vernacular Cinema, Ethnography of video
production.



The aim of this panel is to discuss the ethnographic possibilities for
approaching the relevant fields of “commissioned” and “vernacular”
audiovisual practices and archives. Beginning with family cinema, the panel
will explore different fields such as videos commissioned by ethnic
organizations, institutions or political networks.

Nowadays, we find production companies specialized in recording specific
moments of social life. The example of the so-called family cinema
phenomenon is probably one of the most relevant. Marriages, birthdays and
births are some of the family events that videos turn into “facts” and
memories. In these films we find highly sophisticated cinema languages and
continuous aesthetic experimentation coupled to ingenious distribution
strategies often through social networks. These videos, in fact, result
from interesting processes of negotiation and interaction between clients
and video makers. Other production realms include the proliferation of
low-budget musical clips and fictional shorts which, while mimicking film
industry aesthetics, also involve elaborations of local concerns and
fantasies around issues like violence and migration.

We will address the importance of field-based research on how “on-demand
videos” are produced from an economic, political and aesthetic perspective.
This can be a key strategy for understanding how imaginaries are “locally
produced” and how they relate to both local realities and global narratives.


Best regards,


Alex

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